Comments on: Social Media Top 5: Is Seesmic the Machine That Goes “Ping?,” Plus Nozzl, Presslift & Suicide Machine

By: Doug Haslam

Doug Haslam — Wed, 13 Jan 2010 14:56:38 +0000

Colin,
I think the problem we face in social media is that we still have to speak some sort of CFO language. Chuck Tanowitz (Fresh Ground Comm’s, http:itsfreshground.com) brought that up in conversation just yesterday.

Advertising is an incumbent, so has less to prove

By: Colin Alsheimer

Colin Alsheimer — Wed, 13 Jan 2010 14:03:14 +0000

I get into those Social Media ROI discussions frequently, both with potential clients and at networking events. It’s funny, the owner of the company I work for frequently brings up the billboard ROI example.

Increasingly, I find myself thinking the same way – why do we HAVE to prove an ROI? Can’t we just show that it works, do it, report where we can, and move on?

By: Doug Haslam

Doug Haslam — Mon, 11 Jan 2010 18:21:58 +0000

Dara- A seminar on best tools? You might need a new one every month, but it’s an idea– maybe one for Mashable.com (or for someone to do through Mashable).

David- I hope I got the paraphrasing right. I’m wondering if your rant will affect the people it needs to= the “bosses.”

Greg- Glad you stopped by (for the record, I got feedback from the Presslift folks as well). I will pass Nozzle on to my friends at the Newton TAB newspaper– they might find this interesting.

By: Greg Griffiths

Greg Griffiths — Sun, 10 Jan 2010 06:55:50 +0000

Hi Doug-

You’re right on both counts: (1) tools like this will be valuable to hyperlocal news reporting and (2) they may need tweaking to work correctly. I encourage you and your readers to hop over to http://www.nozzlmedia.com to check out our stream in action and, as importantly, to tell us what we need to work on. Our commitment is to help local news organizations continue to do their good work. Your feedback is essential.

Thanks for the comment,

Greg Griffiths
VP of Marketing and Sales
Nozzl Media

By: David Meerman Scott

David Meerman Scott — Sat, 09 Jan 2010 09:12:39 +0000

Hey Doug – thanks for pushing along my ROI rant. David

By: Dara Bell

Dara Bell — Sat, 09 Jan 2010 07:16:12 +0000

I like Seesmic over Tweetdeck too. Like the video spent much of my college days watching this.

Love to see a seminar on the best tools.

Thanks Doug.

By: nozzlmedia (Nozzl Media)

nozzlmedia (Nozzl Media) — Sat, 09 Jan 2010 06:28:33 +0000

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