Doug Haslam

Gischeleman: "To Create With the Mind"

November, 2009

Discovery & Experimentation: Setting Aside Resources for R&D

So- is the economy recovering yet? The reason I ask is that the poor economy has forced business to focus on selling now! billable hours! and short campaigns! vs longer-term planning. I believe companies need to devote resources to R&D to discover, experiment and stay ahead of where their industries are headed. My favorite example [...]

Posted in Uncategorized | No Comments »

Echo vs. Reverb Online

I have been whining lately about Twitter’s latest “ReTweet” feature, which lets you forward a copy of a Tweet you like. My problem? It sends ReTweets with one click; you cannot edit to add a comment to further the conversation. This is the difference between “echo” and “reverb.” I’ll define echo as repeating the exact [...]

Posted in Uncategorized | 2 Comments »

Social Media Top 5: Goodbye, D*****bags

BusinessWeek Editorial Layoffs; Just…Sad Let’s pretend that Bloomberg has a master plan for a leaner, stronger, BusinessWeek after buying the troubled magazine recently. They probably do, right? It still boggled the mind to see the parade of high-profile pink slips given out this week: Stephen Baker, Heather Green, Jon Fine, Robert Hof, etc. (the RaceTalk* blog from RacePoint live-blogged [...]

Posted in Public Relations, rant, social media, Social Media Top 5 | 4 Comments »

SIPA Online: PR Stranger Wanders into the World of Publishers and ROI

This was originally published on the SHIFT Communications “Slice” Blog Last week, I had the pleasure of attending the SIPA (Specialized Information Publishers Association) Marketing Conference in gorgeous Miami Beach, Florida (I know, the life of a PR flack is tough). I was asked to do a little work (the nerve) and present on social media news releases. In [...]

Posted in Public Relations, social media | No Comments »

It’s Hard Out There For a Print

I refuse to say "print is dead" because I don’t believe it, but scenes like this closed used book store near downtown Boston say a lot about where media is headed. Gradually, places where we got our print fix are being eroded as we get more online and these businesses become less viable. The same [...]

Posted in Uncategorized | 2 Comments »

Blog Experiment: Video Blog-Casting

Notice I didn’t call it podcasting? I’m not sure I want to set up a special feed for video subscriptions, but I am thinking about adding more video to the mix. The challenge: I’m itchy about the visual piece of video. I think the visual element- even a talking head– draws the eye and attention [...]

Posted in social media, Video | 3 Comments »

Social Media Top 5: Embargo Nonsense, Disliking Dislikes, & TwinkedIn (No Creamy Middle)

More Embargo Nonsense via TechCrunch A while back, Michael Arrington of TechCrunch announced that the site would no longer honor embargoes, even if they agreed to one. Silly, but fair warning for any PR folks. He held out exceptions for Microsoft and Google, because they wanted access to their news (the whole point of the [...]

Posted in Social Media Top 5, Uncategorized | 5 Comments »

Travel Networking & Social Media

I’m not the most prolific business traveler, but if there is one thing that goes naturally with social media, it’s travel. I write this post from South Beach, Miami, where I attended the SIPA publishers’ conference (http://sipaonline.com)/. Social media and conferences is old hat, but it’s the other networking that counts: – Making things happen: [...]

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The Responsibility of the Audience Part II: The Responsibility of the Consumer

I have written in the past about the “Responsibility of the Audience,” the need for people to be critical readers as the range and democratization of information sources has brought with it a comparable range of quality of that information. Consumers of information have the power to inform themselves better by being their own journalists [...]

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What Separates the “Gurus” From the Rest of Us

What separates the “Gurus” from the rest of us? Nothing. Everything. Nothing? I know enough smart people in the social media and communications spaces to know that there are many people not singled out as “micro-celebrities” in their field who are quite capable of being superstars. Heck, they are superstars through what they do. When I tell [...]

Posted in Uncategorized | 14 Comments »

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