Archive for November, 2009
Monday, November 30th, 2009
So- is the economy recovering yet?
The reason I ask is that the poor economy has forced business to focus on selling now! billable hours! and short campaigns! vs longer-term planning.
I believe companies need to devote resources to R&D to discover, experiment and stay ahead of where their industries are headed. ...
Posted in Uncategorized | No Comments »
Monday, November 23rd, 2009
I have been whining lately about Twitter's latest "ReTweet" feature, which lets you forward a copy of a Tweet you like. My problem? It sends ReTweets with one click; you cannot edit to add a comment to further the conversation. This is the difference between "echo" and "reverb." ...
Posted in Uncategorized | 2 Comments »
Friday, November 20th, 2009
BusinessWeek Editorial Layoffs; Just...Sad
Let's pretend that Bloomberg has a master plan for a leaner, stronger, BusinessWeek after buying the troubled magazine recently. They probably do, right? It still boggled the mind to see the parade of high-profile pink slips given out this week: Stephen Baker, Heather Green, Jon Fine, Robert Hof, etc. (the RaceTalk* ...
Posted in Public Relations, rant, social media | 3 Comments »
Friday, November 20th, 2009
This was originally published on the SHIFT Communications "Slice" Blog
Last week, I had the pleasure of attending the SIPA (Specialized Information Publishers Association) Marketing Conference in gorgeous Miami Beach, Florida (I know, the life of a PR flack is tough). I was asked to do a little work (the nerve) and present on social ...
Posted in Public Relations, social media | No Comments »
Thursday, November 19th, 2009
I refuse to say "print is dead" because I don't believe it, but scenes like this closed used book store near downtown Boston say a lot about where media is headed.
Gradually, places where we got our print fix are being eroded as we get more online and these businesses become ...
Posted in Uncategorized | 2 Comments »
Wednesday, November 18th, 2009
Notice I didn't call it podcasting? I'm not sure I want to set up a special feed for video subscriptions, but I am thinking about adding more video to the mix.
The challenge: I'm itchy about the visual piece of video. I think the visual element- even a talking head-- draws ...
Posted in Video, social media | 3 Comments »
Monday, November 16th, 2009
More Embargo Nonsense via TechCrunch
A while back, Michael Arrington of TechCrunch announced that the site would no longer honor embargoes, even if they agreed to one. Silly, but fair warning for any PR folks. He held out exceptions for Microsoft and Google, because they wanted access to their news ...
Posted in Uncategorized | 5 Comments »
Sunday, November 15th, 2009
I'm not the most prolific business traveler, but if there is one thing that goes naturally with social media, it's travel.
I write this post from South Beach, Miami, where I attended the SIPA publishers' conference (http://sipaonline.com)/. Social media and conferences is old hat, but it's the other networking that counts:
- ...
Posted in Uncategorized | No Comments »
Thursday, November 12th, 2009
[caption id="" align="alignright" width="350" caption="Photo Credit: RW PhotoBug on Flickr"][/caption]
I have written in the past about the “Responsibility of the Audience,” the need for people to be critical readers as the range and democratization of information sources has brought with it a comparable range of quality of that information. Consumers ...
Posted in Uncategorized | No Comments »
Tuesday, November 10th, 2009
What separates the "Gurus" from the rest of us?
Nothing.
Everything.
Nothing? I know enough smart people in the social media and communications spaces to know that there are many people not singled out as "micro-celebrities" in their field who are quite capable of being superstars. Heck, they are superstars through what they do. When ...
Posted in Uncategorized | 16 Comments »
