7 Comments

  1. Doug, as a PR professional attending BlogWorld I wanted to attend your session, but it conflicted with another of interest. Thanks for posting the topline points. I’m glad that you stressed the importance of relationships-as Chris Brogan said in his keynote, social media is about being social – loving your community – and with that being said, as PR pros we get the great fortune of meeting bloggers with incredible talents.

    Sorry I didn’t get a chance to meet you – I promise to next year.

  2. What did you do to Jennifer? She does look really mad at you.

    Good post.

    Doug, I’m wondering if you think there is a second definition of blogger relations, that where the company does not pitch but conducts a dialogue?

  3. Can it be reversed as well, Doug? We tend to talk a lot about how PR should approach bloggers; but how about how bloggers should approach PR?

    Why don’t bloggers be proactive at finding PR agencies and approach them, advising that they’d be happy to build a relationship on an “as needed” (by both sides) basis? That way, he blogger can periodically check in to see if you have any news for a quite blog day, and you know you have a warm touchpoint for upcoming pitches?

  4. John,

    The blogger in the session (his name was Douglas, but I am blanking on the name of his blog– terrible of me) said something similar to what you wrote. He did not want PR people to call him only when they had a pitch, but to have a more constant relationship. That was interesting to hear- and I was hoping I would hear it from a non-flack blogger.

    Danny– my closing advice for bloggers was– we’re here, use us, make us your resource, bleed us dry.

    What’s funny is this all goes back to sounding like what we should be doing for “mainstream” media pitches, whatever those are.

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