I Love Hub & Spoke/I Hate Hub & Spoke
October 20, 2009 – 8:15 am
The latest shiny object of communications I am hearing about is "hub and spoke," where spokes of communication are served by a central hub of content.
I like the concept, in that it tries to justify another shiny object I have a hard time caring about; "lifestreaming." If the spokes serve diversified audience niches thru customized content, then I get it. Awesome.
If the spokes are different communications tools- for example, Twitter and Facebook serving a blog as hub- then you can’t get me to care.
Also- if hub & spoke means what I hope it does, then it really represents nothing new. Can you dress common sense in new clothes and call it a trend?
I guess you can.
Mobile post sent by DougH using Utterli. Replies. mp3
4 Responses to “I Love Hub & Spoke/I Hate Hub & Spoke”
Doug:
I’ve created an AudioBoo response to your Utterli. Here’s the link: http://audioboo.fm/boos/71207-bryan-s-response-to-doug-on-hub-spoke
Am all for the continued conversation on this topic.
By Bryan Person on Oct 20, 2009
Bryan,
I did not attend Steve Rubel’s session, but I did hear talk about it. sounds like we are in agreement that hub and spoke works when approached with the right attitude. I do still have concerns that the way Steve presents things is in the context of tools rather than messages.
By Doug Haslam on Oct 20, 2009
Thanks Doug. Wish you were there. I presented an approach and strategy, which the tools support. I always say its about the trends, not the toys. :-)
By Steve Rubel on Oct 20, 2009
Steve,
Thanks- for coming by– I wished I could have attended your session, it probably would have answered my questions before posting this. Your response here is the reason why I didn’t (originally) call anyone out for saying or thinking things I wasn’t sure of, and instead posed it as a question (or a wondering).
My fear is, people will still take this and make it about the toys. Actually I would bet money on it.
By the way, we just missed crossing paths– we were both on Aaron Strout and Jennifer Leggio’s Quick-n-Dirty podcast at the BlogTalkRadio booth (I was right before you and stood nearby with some other folks), but you were off before I could turn and say hello– next time…
By Doug Haslam on Oct 20, 2009