Archive for October, 2009

Jeff Beatrice; Loss of Beloved Coach and Father Rallies Community to Help

Friday, October 30th, 2009

[caption id="" align="alignright" width="223" caption="Family Photo- from the Newton Tab"][/caption] UPDATE: The event was a success, and while I don't have an official total, we expect the Sports-a-Thon raised an amount in the "five figures." Thanks to you blog readers for your part in the effort. I plan to post a ...

“7th Son” Trilogy– Social Media Launches Book, and It’s Still Going

Tuesday, October 27th, 2009

I have been hearing about J.C. Hutchins' "7th Son" thriller trilogy for a while, as the author has distributed his books, unconventionally, online via social media. Especially endearing to me, with my history in radio and audio drama productions, was that this was originally distributed as an audio book. I credit friends ...

Social Media Top 5: Getting Metaphysical with FourSquare, Books, Drawing Disclosure

Friday, October 23rd, 2009

FourSquare- Mayor of Squatville I have been using FourSquare, the service which lets you alert friends of your whereabouts,  a bit lately. I like the utility for nights out and especially for large events where people like to know where the party is. I used it quite a bit in Las Vegas during BlogWorld, for example, ...

BlogWorld Expo: Digital Symbiosis: How Bloggers Can Benefit from PR and Vice-Versa

Wednesday, October 21st, 2009

Originally posted at the Slice Blog from SHIFT Communications I had the good fortune of attending BlogWorld Expo in Las Vegas this past weekend, and the honor of taking over a “Lightning Round” session for SHIFT’s principal, Todd Defren, who was unable to attend. The session was titled “Digital Symbiosis: How Bloggers ...

I Love Hub & Spoke/I Hate Hub & Spoke

Tuesday, October 20th, 2009

The latest shiny object of communications I am hearing about is "hub and spoke," where spokes of communication are served by a central hub of content. I like the concept, in that it tries to justify another shiny object I have a hard time caring about; "lifestreaming." If the spokes serve ...

Observations From BlogWorld Expo

Sunday, October 18th, 2009

Just back from BlogWorld Expo in Las Vegas, and I have a few observations: A little history: three years ago, I attended the Podcast and New Media Expo in Ontario, California, which has since merged with ...

Effective PR in a Social World; from Integrated Marketing Summit

Friday, October 9th, 2009

This week, I had the pleasure of speaking at the Integrated Marketing Summit in Kansas City. First of all, thank you to Shawn Elledge and the crew for putting on a great event and being such gracious hosts. One thing that was refreshing about this event is that I was among ...

Google Sidewiki: Brandjacking? or the Future? (w/ Bonus Content)

Tuesday, October 6th, 2009

This post was originally published on Todd Defren's blog, PR-Squared- Todd is Principal at SHIFT Communications, my employer One of the latest shiny objects, Google’s Sidewiki, intrigues me as a communications professional. Sidewiki, as Google says, lets you “contribute helpful information to any Web page.” Here’s a 1-minute video ...

Social Media Top 5: Pay for Twitter, Stupid Transparency Tricks, and WaPo Social Media Guidelines

Friday, October 2nd, 2009

Pay for Twitter? Dan Ziman says yes, and lays out his case. A couple of years ago I said I would pay for Twitter (and Dan's $30/year is in my budget), but I haven't gotten any feeling that paid personal accounts are part of Twitter's model. It brings us back to ...

On the Road: October & November

Friday, October 2nd, 2009

All of a sudden,  I'm hitting the conference circuit this autumn. Here is a summary of the upcoming events I will be at (and, I am flattered to say, speaking). While I don't particularly care to toot my own, horn, this is the best place to keep all this information ...