Comments on: The Message Control Myth

By: Beth Harte

Beth Harte — Sun, 20 Sep 2009 22:39:16 +0000

Uh, it’s hard to top Ike’s genius. So, I’ll just say ‘yeah, what he said.’ ;-)

Now, Ike…look into your crystal ball and tell us how long will it be before organizations get this concept.

Beth Harte
Community Manager, MarketingProfs
@bethharte

By: MelWebster (mel webster)

MelWebster (mel webster) — Fri, 18 Sep 2009 20:49:40 +0000

Twitter Comment

@DougH both you and @ikepigott are right on the money with your "message."

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By: BethHarte (Beth Harte)

BethHarte (Beth Harte) — Fri, 18 Sep 2009 18:51:39 +0000

Twitter Comment

RT @DougH @ikepigott took my "Message Control Myth" post to comment heaven: [link to post] (Losing brand control is another myth).

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By: Doug Haslam

Doug Haslam — Fri, 18 Sep 2009 18:32:35 +0000

Ike- you sunk my battleship!

Way to up the game

By: Ike

Ike — Fri, 18 Sep 2009 18:30:32 +0000

I’ll go the next half step forward, and tell you that Social Media can give you MORE control over the message.

The previous notion of “control” was based on ostrich-vision. Now you have an opportunity to scope and engage in very tactical ways – not only refining the message on the fly, but guaranteeing that the end result — the general synthesized impression — was closer to what you envisioned than past broadcasting afforded.

By: You2Gov (Alan W. Silberberg)

You2Gov (Alan W. Silberberg) — Fri, 18 Sep 2009 17:31:39 +0000

Twitter Comment

RT @mediaphyter: From @DougH - Blog: The Message Control Myth [link to post]

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By: Doug Haslam

Doug Haslam — Fri, 18 Sep 2009 16:50:46 +0000

Thanks all for comments– what i took most from this post, and thinking about it, was to merge the idea that a good message is important (my old axe) with the participation piece (Michael’s piece).

Keith, funny you should say that– in the audio version (embedded abive) I wonder exactly that– is the word “control” part of the problem?

By: Keith Gerr

Keith Gerr — Fri, 18 Sep 2009 16:44:07 +0000

marketers should lose the word “control” from their vocabulary

By: mediaphyter (Jennifer Leggio)

mediaphyter (Jennifer Leggio) — Fri, 18 Sep 2009 16:41:39 +0000

Twitter Comment

From @DougH - Blog: The Message Control Myth [link to post]

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By: julzie (Julie Crabill)

julzie (Julie Crabill) — Fri, 18 Sep 2009 16:16:38 +0000

Twitter Comment

RT @DougH: Blog: The Message Control Myth, [link to post], thx @britopia @mediaphyter @aaronstrout for the spark

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