Archive for July, 2009

Pan-Mass Challenge Heroes #19: Derek Peplau

Thursday, July 23rd, 2009

This is an ongoing series profiling some of the people I believe to be the real heroes of the Pan-Mass Challenge: the sponsors who donate their money to fund cancer research. I have just $175 left to raise as I write this (with only 9 days left to go!), but ...

Pan-Mass Challenge Heroes #18: Warren Sukernek

Tuesday, July 21st, 2009

This is an ongoing series profiling some of the people I believe to be the real heroes of the Pan-Mass Challenge: the sponsors who donate their money to fund cancer research. I have just $350 left to raise as I write this (with just 2 weeks left to go!), but ...

Personal Branding- an Argument Over Semantics?

Tuesday, July 21st, 2009

Personal branding seems to set some people off. Witness Geoff Livingston's post on how he loathes personal branding (http://bit.ly/Xzoc2). Ironically (perhaps), he is a great example of a well-rounded personal brand. Also of note: Scott Henderson's very detailed Unified Model of Personal Branding (http://bit.ly/109HG9) and Dan Schawbel's www.PersonalBrandingBlog.com. I like "personal brand," ...

Pan-Mass Challenge Heroes #17: Ashley Girard

Sunday, July 19th, 2009

This is an ongoing series profiling some of the people I believe to be the real heroes of the Pan-Mass Challenge: the sponsors who donate their money to fund cancer research. I have just $800 left to raise as I write this (with just 2 weeks left to go!), but ...

Social Media Top 5: WTF II, What is(n’t) PR, & Mom-Bloggers PR Boycott

Saturday, July 18th, 2009

What the F**k is Social Media (One Year Later): Last year at Podcamp Boston 3, the irrepressible Marta Kagan co-presented a presentation called "What the F**k is Social Media?" Now, she has updated it- it's an entertaining slide deck that manages to put across some compelling statistics about social media, some ...

Pan-Mass Challenge Training Update- 57-Mile Ride

Thursday, July 16th, 2009

The Pan-Mass Challenge, a two-day bike ride across Massachusetts, in which all the participants raise money to fight cancer (this link goes to my fundraising page, so thank you if you sponsor!), is a grueling ride, and it takes some grueling training rides to get ready. I had done a ...

So, What is PR Anyway?

Wednesday, July 15th, 2009

The most recent flap about what PR is, stemming from the July 5 "Spinning the Web" New York Times story, still bothers me somehow. Why? I think I have already nailed the idea that the article only portrayed a small slice of what PR is, a part that makes me pretty ...

Pan-Mass Challenge Heroes #16: John Potter

Monday, July 13th, 2009

This is an ongoing series profiling some of the people I believe to be the real heroes of the Pan-Mass Challenge: the sponsors who donate their money to fund cancer research. I have just $1,300 left to raise as I write this, but I can't get there without help from ...

Social Media Top (Five): How to Get Traffic Without Really Trying

Sunday, July 12th, 2009

How to Get Blog Traffic Without Really Trying: I often refer to this blog- along with my other social media ventures- as a lab. I want to see what works, what people like, what gets you to read, respond and interact. Lately, I have had three instances that showed working methods ...

Pan-Mass Challenge Heroes #15: Steve Sherlock

Sunday, July 12th, 2009

This is an ongoing series profiling some of the people I believe to be the real heroes of the Pan-Mass Challenge: the sponsors who donate their money to fund cancer research. I have just $1,300 left to raise as I write this, but I can't get there without help from ...