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	<title>Comments on: Normalization of Social Media in Marketing (?)</title>
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	<description>Gischeleman: &#34;To Create With the Mind&#34;</description>
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		<title>By: Cynthia Trevino</title>
		<link>http://doughaslam.com/2009/07/24/normalization-of-social-media-in-marketing/comment-page-1/#comment-3162</link>
		<dc:creator>Cynthia Trevino</dc:creator>
		<pubDate>Sun, 26 Jul 2009 17:35:16 +0000</pubDate>
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		<description>Hi Doug,

Timely question.  Here&#039;s what I&#039;m finding:

- When I ask social media experts at panels etc. for B2B examples of small-to-midsize companies using social media, the list is short.  Or someone will point to a consumer business example that B2Bs could follow.

-In a recent roundtable discussion of B2B marketing &amp; product managers/VPs, one asked &quot;Do my (geeky) technical customers expect me to be on social media?&quot;

Humm. Is social media is now normalized? It all depends on the size of the marketing budget and the team. Maybe I&#039;m missing that great long, superlist of B2B social media examples...

Cynthia</description>
		<content:encoded><![CDATA[<p>Hi Doug,</p>
<p>Timely question.  Here&#8217;s what I&#8217;m finding:</p>
<p>- When I ask social media experts at panels etc. for B2B examples of small-to-midsize companies using social media, the list is short.  Or someone will point to a consumer business example that B2Bs could follow.</p>
<p>-In a recent roundtable discussion of B2B marketing &amp; product managers/VPs, one asked &#8220;Do my (geeky) technical customers expect me to be on social media?&#8221;</p>
<p>Humm. Is social media is now normalized? It all depends on the size of the marketing budget and the team. Maybe I&#8217;m missing that great long, superlist of B2B social media examples&#8230;</p>
<p>Cynthia</p>
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		<title>By: SocialMediaRule (Henry Alicea)</title>
		<link>http://doughaslam.com/2009/07/24/normalization-of-social-media-in-marketing/comment-page-1/#comment-3128</link>
		<dc:creator>SocialMediaRule (Henry Alicea)</dc:creator>
		<pubDate>Fri, 24 Jul 2009 19:08:22 +0000</pubDate>
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Doug Haslam » Blog Archive » Normalization of Social Media in ... [link to post]&lt;br /&gt;&lt;br /&gt; - &lt;a href=&quot;http://chatcatcher.com&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Posted using Chat Catcher&lt;/a&gt; </description>
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<p></a><br />
Doug Haslam » Blog Archive » Normalization of Social Media in &#8230; [link to post]</p>
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		<title>By: tacanderson (Tac Anderson)</title>
		<link>http://doughaslam.com/2009/07/24/normalization-of-social-media-in-marketing/comment-page-1/#comment-3122</link>
		<dc:creator>tacanderson (Tac Anderson)</dc:creator>
		<pubDate>Fri, 24 Jul 2009 15:08:21 +0000</pubDate>
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Normalization of Social Media in Marketing (?) [link to post]&lt;br /&gt;&lt;br /&gt; - &lt;a href=&quot;http://chatcatcher.com&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;Posted using Chat Catcher&lt;/a&gt; </description>
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Normalization of Social Media in Marketing (?) [link to post]</p>
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