Normalization of Social Media in Marketing (?)
Is social media becoming normalized in corporate marketing?
There are still many "shiny object" articles focusing on tools like Facebook and Twitter, but there is a much stronger undercurrent now of how social media tools are blending in with the rest of the marketing functions, shown in articles about CRM and search.
What do you think- is social media at last becoming less special and more "core?" Why or why not?