Also of note: Scott Henderson’s very detailed Unified Model of Personal Branding (http://bit.ly/109HG9)
and Dan Schawbel’s www.PersonalBrandingBlog.com.
I like "personal brand," though I agree the term is a bit clinical, hence my title referring to a possible semantic argument. Why do I like it?
– It’s OK to be selfish- as long as that’s not all there is to it. Much selflessness is not on public display to match personal brand, however.
– People need to network. Even if it’s not in your personality to put yourself out, it’s good career practice to stand out a little. In some ways, personal brand is the new business card.
– There is a fine line between self-confidence and egomania. Some people don’t walk it so well. I can see how that sets people off.
I’ve typed "personal brand" so much I’m sick of it too. But we each should have one.