Media Bullseye Article on the NYT ‘PR’ Piece


There has been bit of brou-ha-ha in the PR community over the July 5 New York Times "Spinning the Web" article. I have made my opinion known, especially over at Media Bullseye ( In it, I link to several thoughtful reactions.

To summarize: I thought the Times piece did PR a grave disservice, portraying the kissy-face Rolodex style of PR as the norm. Those of us who practice public relations know that’s not true. I also note that articles like that tend to bring us together more as an industry.

Do you know of an article that accurately captures what PR does? Does it exist?

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