Obsession with Numbers is OK

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Between cycling, fundraising for the Pan-Mass Challenge, and generally being on the social networks, I’m pretty comfortable with numbers. By that I mean setting goals, asking for more, getting as much as possible.

In social media, there is a lot of backlash against “quantity.” “Quality” is first, right? But you don’t get quality without some quantity, and you need to pan a lot of dirt to make sure you get some gold.

Numbers make goals, even if it’s not all 100% clean in the quantity:

  • More Twitter followers means more good followers (yes, you have to do a little work to search and filter)
  • More miles means getting in better shape to ride (you have to ride all of them, not just the “good” ones- -whatever that means to you)
  • More fundraising appeals means more funds raised (by the way, you can support me in the Pan-Mass challenge at http://pmc.org/DH0159)
  • More business cards collected at a live event means more good contacts made (you will get better at it as you do it more)

Finding quality is hard work. Don’t take this as an excuse to spam and scam, but don’t be afraid of going after numbers.

14 Comments

  1. yeah, I guess you’re right, but then I’d have to give up my self righteous indigents.. which is one of the few things I have to compensate for my low numbers! lol

  2. Dough — clearly satanic!

    Shel Israel — For me the number to worry about was always 35.. That being went Dante found him self that dark wood.. and being 35 now, it all seems quite prophetic

  3. Great post and I totally agree. One follower can be really high “quality” but there is a serious limit to what that one person can do for you. It’s that happy medium between the quantity and who makes up the quantity.

  4. Exactly right, Doug. It’s not about “quantity” or “quality” alone, but rather the mix of the two. While it’d be nice to have 10 really high quality followers, it be nicer to have 20. At the same time its problematic to have 100 really bad followers (e.g., porn or gambling sites cluttering your follower list) and its even worse to have 200.

    So, its a balancing act. Growing a large, high-quality following is a worthy goal.

  5. Exactly right, Doug. It’s not about “quantity” or “quality” alone, but rather the mix of the two. While it’d be nice to have 10 really high quality followers, it be nicer to have 20

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