Doug Haslam
Gischeleman: "To Create With the Mind"
July, 2009
Pan-Mass Challenge Heroes #24: Jennifer Leggio
This is an ongoing series profiling some of the people I believe to be the real heroes of the Pan-Mass Challenge: the sponsors who donate their money to fund cancer research. We have reached my minimum fundraising goal, but we can still use help from more people like these Heroes. Please considering joining them by [...]
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It’s Not Just Targeting- It’s Timing
An article in Entrepreneur Magazine this week talked about "The Pitch." In essence, the article writes to "shut up" until you have crafted a useful story for your target, rather than just having a "static pitch." (http://bit.ly/359QWd). While the 2-3 weeks recommended to craft such a pitch is often impractically long for public relations people [...]
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Pan-Mass Challenge Heroes #23: Carol and Steve Garfield
This is an ongoing series profiling some of the people I believe to be the real heroes of the Pan-Mass Challenge: the sponsors who donate their money to fund cancer research. We have reached my minimum fundraising goal, but we can still use help from more people like these Heroes. Please considering joining them by [...]
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Summer and Routines
I have questioned the myth(?) that summer is slower in business, but of one thing I am certain: summer changes your routines. As father of an 11 year-old, I appreciate day camp, as it gets me and my son up and out on a schedule similar to the school year. I thought about this after [...]
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Pan-Mass Challenge Heroes #22: Amy Mengel
This is an ongoing series profiling some of the people I believe to be the real heroes of the Pan-Mass Challenge: the sponsors who donate their money to fund cancer research. We have reached my minimum fundraising goal, but we can still use help from more people like these Heroes. Please considering joining them by [...]
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Pan-Mass Challenge Heroes #21: Kellye Crane
This is an ongoing series profiling some of the people I believe to be the real heroes of the Pan-Mass Challenge: the sponsors who donate their money to fund cancer research. We have reached my minimum fundraising goal, but we can still use help from more people like these Heroes. Please considering joining them by [...]
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Pan-Mass Challenge Heroes #20: Gary Lombardo
This is an ongoing series profiling some of the people I believe to be the real heroes of the Pan-Mass Challenge: the sponsors who donate their money to fund cancer research. I have just $150 left to raise as I write this I have reached my minimum fundraising goal (with just 8 days left to [...]
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Normalization of Social Media in Marketing (?)
I was flipping through one of my favorite trade magazines, BtoB, and taking in the latest issue as a whole, thought: Is social media becoming normalized in corporate marketing? There are still many "shiny object" articles focusing on tools like Facebook and Twitter, but there is a much stronger undercurrent now of how social media [...]
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