Archive for July, 2009

Social Media Top 5: Podcasting Patent, Twitter Trends, & is Speaker List a Boy’s Club?

Friday, July 31st, 2009

A Patent for "Podcasting?" Podcasters are a pretty strong, tight-knit community. I recall (because I was in the middle of it) when Apple tried to defend trademark applications for "podcast" and related terms by sending cease and desist letters to companies like Podcast Ready (a client at the time), and the ...

Pan-Mass Challenge Heroes #24: Jennifer Leggio

Friday, July 31st, 2009

This is an ongoing series profiling some of the people I believe to be the real heroes of the Pan-Mass Challenge: the sponsors who donate their money to fund cancer research. We have reached my minimum fundraising goal, but we can still use help from more people like these Heroes. ...

It’s Not Just Targeting- It’s Timing

Thursday, July 30th, 2009

An article in Entrepreneur Magazine this week talked about "The Pitch." In essence, the article writes to "shut up" until you have crafted a useful story for your target, rather than just having a "static pitch." (http://bit.ly/359QWd). While the 2-3 weeks recommended to craft such a pitch is often impractically ...

Pan-Mass Challenge Heroes #23: Carol and Steve Garfield

Wednesday, July 29th, 2009

This is an ongoing series profiling some of the people I believe to be the real heroes of the Pan-Mass Challenge: the sponsors who donate their money to fund cancer research. We have reached my minimum fundraising goal, but we can still use help from more people like these Heroes. ...

Summer and Routines

Tuesday, July 28th, 2009

I have questioned the myth(?) that summer is slower in business, but of one thing I am certain: summer changes your routines. As father of an 11 year-old, I appreciate day camp, as it gets me and my son up and out on a schedule similar to the school year. I thought ...

Pan-Mass Challenge Heroes #22: Amy Mengel

Monday, July 27th, 2009

This is an ongoing series profiling some of the people I believe to be the real heroes of the Pan-Mass Challenge: the sponsors who donate their money to fund cancer research. We have reached my minimum fundraising goal, but we can still use help from more people like these Heroes. ...

Pan-Mass Challenge Heroes #21: Kellye Crane

Saturday, July 25th, 2009

This is an ongoing series profiling some of the people I believe to be the real heroes of the Pan-Mass Challenge: the sponsors who donate their money to fund cancer research. We have reached my minimum fundraising goal, but we can still use help from more people like these Heroes. ...

Social Media Top 5: Twitter 101, Spam, and Amazon/Zappos

Friday, July 24th, 2009

The Newest Entrant in the Twitter Primer Business is... Twitter A primary rule in communications is tell your own story. Twitter has been happy to let others do that for now. What with books about how to use Twitter proliferating (my biased choice: Twitter for Dummies by Laura Fitton, Leslie Poston and ...

Pan-Mass Challenge Heroes #20: Gary Lombardo

Friday, July 24th, 2009

This is an ongoing series profiling some of the people I believe to be the real heroes of the Pan-Mass Challenge: the sponsors who donate their money to fund cancer research. I have just $150 left to raise as I write this I have reached my minimum fundraising goal (with ...

Normalization of Social Media in Marketing (?)

Friday, July 24th, 2009

I was flipping through one of my favorite trade magazines, BtoB, and taking in the latest issue as a whole, thought: Is social media becoming normalized in corporate marketing? There are still many "shiny object" articles focusing on tools like Facebook and Twitter, but there is a much stronger undercurrent now ...