Doug Haslam

Gischeleman: "To Create With the Mind"

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Social Media Top 5: Podcasting Patent, Twitter Trends, & is Speaker List a Boy’s Club?

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A Patent for “Podcasting?”
Podcasters are a pretty strong, tight-knit community. I recall (because I was in the middle of it) when Apple tried to defend trademark applications for “podcast” and related terms by sending cease and desist letters to companies like Podcast Ready (a client at the time), and the community’s strong reaction to that. When someone comes along claiming they have a patent for “podcasting,” you can bet people will make noise. When that company (VoloMedia) posts their announcement on the Association for Downloadable Media site (they are a member), where promotion is supposedly frowned upon, you will hear more noise. So, will VoloMedia be a strong-arm patent troll or a community leader? I’ll watch. Particularly I’ll watch what Leesa Barnes and Todd Cochrane say. Also, Dave Winer, one of the pioneers of podcasting, must have something to say. (Note: nothing in Wikipedia’s entry for “Podcast” as of this writing- though the Apple/Podcast Ready flap is there)

It’s All a Croc
At BlogHer, it seems a bad-acting “mom-blogger” (in quotes because- well, puhleeze- they’re bloggers, right?) missed out on a free pair of Crocs at the event and threatened the company’s on-site rep, George G. Smith, with a negative post if he didn’t get her some free shoes. Well, George didn’t take that well. Good for him. I just hope people don’t paint the blogger group as a whole as a greedy bunch of panhandlers. That is so far from the truth.

Now, as a blogger– have you ever had a nasty customer service experience, and blurt out in frustration that you were going to blog about this? Yeah, me too. That’s stupid, isn’t it. This is dumber, but it’ll be forgotten soon enough.

Twitter Ditch Trending Topics? Where Will I get My News?
Shel Israel posted, agreeing with Jeff Jarvis that “trending topics” should go away on Twitter. I guess the idea is that trending topics are so full of junk and spam (true) that it is useless and even counterproductive. I disagree- and so does Shel Holtz. I still get news from trending topics (best seen on the Twitter Search page); for example, if a world news event is breaking, enough people Tweet about it that it earns a place on the list. That is the first way I hear about some stories (ok, and celebrity deaths too).

Women Snubbed in Top Ten Speakers List
Geoff Livingston pointed out that a recent Top Ten Social Media Speakers list contained only men. That’s alarming to me, as I see so many strong, intelligent women holding way in this field. And being in PR, even the tech industry (still a bit a of a sausage party otherwise) has what feels like (as in, not a citable fact) at least a 50% female representation in the communications side.

Oops, there I go again., I better get a female’s perspective. Valeria Maltoni, who could make that speaker’s list, weighs in: are women discriminating against each other part of the problem? She can go there, I can’t.

NPR Redesigns Site
NPR.org has gone through a major redesign. Why is that interesting to me? Because it is makes more concrete the notion that public radio (where I toiled for 10 years) is now more than just audio. not only is NPR great at podcasting its programs (including my old home, Only A Game), but the Internet age means text, photos and even video can not take such a back seat, even in a “radio” operation. good luck with this, folks. (See: interview with NPR’s Dick Meyer)

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Pan-Mass Challenge Heroes #24: Jennifer Leggio

This is an ongoing series profiling some of the people I believe to be the real heroes of the Pan-Mass Challenge: the sponsors who donate their money to fund cancer research.

We have reached my minimum fundraising goal, but we can still use help from more people like these Heroes. Please considering joining them by donating any amount to http://pmc.org/DH0159.

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Jennifer Leggio is yet another one of the fascinating people I have met through my work- both professional and personal- in online social networking. I know her best from her ZDNet “Social Business” blog, and she also has started a “Quick ‘n’ Dirty” Podcast with fellow sponsor and friend Aaron Strout. Also, find Jennifer on Twitter; she is @MediaPhyter and worth a follow. I say these nice things about her despite the fact that she is a San Jose Sharks fan.

One other thing: Jennifer is also an athletic fundraiser, running in the Nike Women’s Marathon to benefit the Leukemia and Lymphoma Society. Please give her page a look as well.

More from Jennifer:

- Why did you sponsor me in the Pan-Mass Challenge?

One, it’s a wonderful cause. It raises money yet also creates awareness, as it did with me. I didn’t know before the Pan-Mass Challenge existed and I’m glad now that I do. Two, you’ve always been so supportive and positive, and I wanted to return the favor.


- How did you first hear about the Pan-Mass Challenge?

It was actually from you. :-)


- Name one interesting fact or story that makes you unique and interesting

I was in the circus when I was a little kid. I went to Ringling Bros. Barnum and Bailey Circus with my family and they were looking for kids to ride in one of the clown cars. My mom volunteered me. So I rode around, terrified, and got a paper sheriff’s badge for my trouble. How many kids can say that? I guess only the ones whose family drags them to the circus.


Jennifer, thank you for sponsoring me. And thank you, everyone who has supported the Pan-Mass Challenge in any way. Please consider joining Jennifer Leggio to sponsor my ride and fight cancer: http://pmc.org/DH0159. Please feel free to pass the link to others as well.

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It’s Not Just Targeting- It’s Timing



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An article in Entrepreneur Magazine this week talked about "The Pitch." In essence, the article writes to "shut up" until you have crafted a useful story for your target, rather than just having a "static pitch." (http://bit.ly/359QWd). While the 2-3 weeks recommended to craft such a pitch is often impractically long for public relations people serving clients (and client news cycles provide frequent exceptions to this ideal), the idea is a sound one Ithat fits my thinking of the last five years or so.

It’s not just about targeting a pitch. It’s not just about customizing. It’s about developing a sense of timing – when to shut and when to engage. When not to send that news release pitch to someone, and when to include them.

Maybe I’ll call that "targeting your timing" – PR folk, your thoughts?

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Pan-Mass Challenge Heroes #23: Carol and Steve Garfield

This is an ongoing series profiling some of the people I believe to be the real heroes of the Pan-Mass Challenge: the sponsors who donate their money to fund cancer research.

We have reached my minimum fundraising goal, but we can still use help from more people like these Heroes. Please considering joining them by donating any amount to http://pmc.org/DH0159.

Maui Balcony

Carol and Steve Garfield are sponsoring my ride for the second time. Steve (find all his work at http://stevegarfield.com) is one of the folks I met dating back to the original Boston Podcamp in 2006, and is well known here- and elsewhere- as a videoblogger. Just as important, he contributes constantly to the community by sharing his knowledge and showing others the tools to become media makers on their own. Carol is a frequent presence at social media events along with Steve, and as noted below, is an active participatn in videoblogging in her own right.

More from Steve:

- Why did you sponsor me in the Pan-Mass Challenge?

We sponsored you because you asked. We are supporters of Dana Farber and the Jimmy Fund and in addition to our regular donation, we decided to support your effort because you made it personal.

“This time it’s personal.” :-)

Also, I #BlameDrewsCancer.

- Name one interesting fact or story that makes you unique and interesting

I’ve been videoblogging since 2004 and have a little show called The Carol and Steve Show that’s a fun little side project that Carol and I produce together to share life’s little moments. Your readers can find it at http://carolandsteveshow.com, which links to a YouTube account, where I’ve been archiving past episodes.

Here’s a recent episode:

While I’m at it, here’s a bit more from Steve, interviewed by the “Open University” about social media and education.


Steve and Carol, thank you for sponsoring me. And thank you, everyone who has supported the Pan-Mass Challenge in any way. Please consider joining Carol and Steve Garfield to sponsor my ride and fight cancer: http://pmc.org/DH0159. Please feel free to pass the link to others as well.

*Photo credit: Steve Garfield

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Summer and Routines



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I have questioned the myth(?) that summer is slower in business, but of one thing I am certain: summer changes your routines.

As father of an 11 year-old, I appreciate day camp, as it gets me and my son up and out on a schedule similar to the school year.

I thought about this after my son spent two weeks at sleepaway camp. Did I get up early and have more productive "me" time? No; my schedule was basically all messed up.

How do you keep your routines going in summer? Or do you need to?

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Pan-Mass Challenge Heroes #22: Amy Mengel

This is an ongoing series profiling some of the people I believe to be the real heroes of the Pan-Mass Challenge: the sponsors who donate their money to fund cancer research.

We have reached my minimum fundraising goal, but we can still use help from more people like these Heroes. Please considering joining them by donating any amount to http://pmc.org/DH0159.

Amy Mengel is a type of sponsor that really impresses me– an avid biker that is showing support for someone who is (believe me) less experienced and skilled on two wheels- but believe me, I appreciate the confidence. Amy blogs at http://www.amymengel.com and adds more here:

- Why did you sponsor me in the Pan-Mass Challenge?

I’m an avid cyclist myself but haven’t had the opportunity to do a long-distance ride like PMC yet. I really admire riders who do these endurance rides like PMC, the MS-150, the FANY or the Ride for Missing Children. They all raise money for great causes and also inspire the riders to train harder and adds a little sense of purpose to their rides.

- How did you first hear about the Pan-Mass Challenge?

I think I’ve been vaguely aware of PMC for a few years now, probably from bicycletour.com. My husband and I are always looking for new places to explore on our bikes and have done the Five Boro Bike Ride in New York, Bike Philly, and Velo QC’s Tour of Montreal. We’re hoping to do Hub on Wheels in Boston this fall and we check out bicycletour.com and similar sites to scout out rides. We’ve seen PMC posted on sites like that before but you’re the first rider I know who’s ever undertaken it and I became more aware of the particulars of the event via your Tweets these last few months.

- Are you giving in the name or memory of someone you know who has had cancer?

Melody Lape, the mother of one of my good friends, passed away from stomach cancer in 2003. She was 47.

- Name one interesting fact or story that makes you unique and interesting

I live in the town of Stillwater, N.Y., which is where the Battle of Saratoga (turning point of the American Revolution) was fought. The battlefields are now a Naitonal Historial Park (http://www.nps.gov/SARA) with a great bike loop in it. It’s my favorite place to ride.


Amy, thank you for sponsoring me. And thank you, everyone who has supported the Pan-Mass Challenge in any way. Please consider joining Amy Mengel to sponsor my ride and fight cancer: http://pmc.org/DH0159. Please feel free to pass the link to others as well.

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Pan-Mass Challenge Heroes #21: Kellye Crane

This is an ongoing series profiling some of the people I believe to be the real heroes of the Pan-Mass Challenge: the sponsors who donate their money to fund cancer research.

We have reached my minimum fundraising goal, but we can still use help from more people like these Heroes. Please considering joining them by donating any amount to http://pmc.org/DH0159.

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Kellye Crane is another one of the member sof the online PR community that I have not met, but feel like I know as a group of supportive friends (just see her comments below). She blogs at Solo PR Pro, and adds more here:

- Why did you sponsor me in the Pan-Mass Challenge?

I’ve never met Doug in person, but I’m a huge admirer of his work and leadership in PR and social media. (note: I’m tempted to edit this– it’s too much- but at the risk of seeming immodest, I won’t- it’s the leadership I find in others like Kellye that makes me better. I’m just a member of the community) How does someone with such a high professional workload also undertake something like the Pan-Mass Challenge? I’m in awe. Giving a donation to benefit cancer research is the least I could do.

- How did you first hear about the Pan-Mass Challenge?

I actually did become aware of the PMC through your ride. Connie Reece (of the Frozen Pea Fund) is a great friend, and the fact that she’s such a supporter speaks volumes.

- Are you giving in the name or memory of someone you know who has had cancer?

The gift is for many. In one dreadful 12 month period, I lost my father, a dear aunt, and one of my best friends to different forms of cancer. Three years later, not a day goes by that I don’t think about the bravery of these loved ones, and I know we must make eradicating cancer one of our top priorities.

- Name one interesting fact or story that makes you unique and interesting

Ouch, the pressure! Perhaps it’s interesting that I had visited all 50 U.S. states by the time I was 13. With the exception of Hawaii, all of the traveling was done by car and almost exclusively via America’s campgrounds. As an adult, I always say I’ve met my lifetime quota for camping – no more Coleman lanterns for me!


Kellye,, thank you for sponsoring me. And thank you, everyone who has supported the Pan-Mass Challenge in any way. Please consider joining Kellye Crane to sponsor my ride and fight cancer: http://pmc.org/DH0159. Please feel free to pass the link to others as well.

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Social Media Top 5: Twitter 101, Spam, and Amazon/Zappos

The Newest Entrant in the Twitter Primer Business is… Twitter
A primary rule in communications is tell your own story. Twitter has been happy to let others do that for now.
What with books about how to use Twitter proliferating (my biased choice: Twitter for Dummies by Laura Fitton, Leslie Poston and Michael Gruen), I guess it seems that Twitter should actually get in the game of telling people how to use their service. Hence, Twitter 101 (which should be called Twitter for Business 101).


Twitter Must Stop Spam/Twitter IS Stopping Spam (Hey, Where Did All My Useless Spammy Followers Go?)

No sooner did I see a Chris Brogan post expressing frustration at the increasing spam on Twitter and imploring them to somehow disable how people use third party applications to spam, then I see another post from Mashable about how Twitter has been nuking spam accounts. Of course, people freak when they correspondingly see their follower numbers go down as Twitter throws their buckets of water on these Wicked Witches of the West, but– quality over quantity, remember?

Amazon Buys Zappo’s
Interesting that a lot of people talk about Amazon buying Zappo’s for their company culture. Isn’t that the hardest thing to keep when being integrated into a new parent company? We’ll see, I guess. Meanwhile, Amazon founder Jeff Bezos’ unwillingness to talk to media about the deal brought out some championship snark from Fast Company’s David Lidsky. I’ve always been a fan, and his “live blogging” of this video from the POV of a Zappos employee makes me laugh.

A sampling:
“1:06 My first time hearing Bezos’ infamous laugh with him as my boss. Kind of a letdown to be honest.”

“Don’t Spam Us with Press Releases say Global Bloggers”

Well, I’m glad that’s settled.

Sam Raimi to Direct World of Warcraft Movie

That’s not social media, but I’m outta Schlitz. I’m not a WoW guy, but if Bruce Campbell is in the movie I’ll watch it.

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Pan-Mass Challenge Heroes #20: Gary Lombardo

This is an ongoing series profiling some of the people I believe to be the real heroes of the Pan-Mass Challenge: the sponsors who donate their money to fund cancer research.

I have just $150 left to raise as I write this I have reached my minimum fundraising goal (with just 8 days left to go!), but I can’t get there without but there is no reason we can’t have more help from more people like these Heroes. Please considering joining them by donating any amount to http://pmc.org/DH0159.

Gary Lombardo is a constant presence in the online social media community, and has a keen interest in personal training and sports – his coaching website is: www.ascendsportsconditioning.com , which includes
Ascending Higher, his multisport blog. He also blogs about social media at: www.garylombardo.com

More from Gary:

- Why did you sponsor me in the Pan-Mass Challenge?

I sponsored the Pan-Mass Challenge because I am an avid cyclist and coach and love to see people embrace the sport for the purposes of their own well-being the well-being of others. It’s a huge challenge to ride the distances of the PMC and nothing is more inspirational to me than to see people achieve their goals & help impact the lives of others in the process.

- How did you first hear about the Pan-Mass Challenge?

I’ve had friends and family who have ridden the PMC over the years, which is how I have heard of it. It’s also has gained a lot of momentum over the years– I can’t seem to go for a ride on my bike without seeing another rider with a PMC jersey– it has great reach!

- Are you giving in the name or memory of someone you know who has had cancer ?

Many members of my family and several friends have died of cancer over the years. I am giving in memory of all of them.

- Name one interesting fact or story that makes you unique and interesting

Hmmmmmm…..I am bit of an adventure-type and have done some interesting things over the years. The few weeks I spent in Nepal are among the best. I had the chance to go to Base Camp 1 of Mount Everest and explore some towering local peaks, but most importantly get to know the local people and culture. Nothing tops sharing a yak milk tea with a newly made Sherpa friend among the towering peaks of the Himalaya. Everyone should try it at least once in their lifetime.


Gary, thank you for sponsoring me. And thank you, everyone who has supported the Pan-Mass Challenge in any way. Please consider joining Gary Lombardo to sponsor my ride and fight cancer: http://pmc.org/DH0159. Please feel free to pass the link to others as well.

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Normalization of Social Media in Marketing (?)



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I was flipping through one of my favorite trade magazines, BtoB, and taking in the latest issue as a whole, thought:

Is social media becoming normalized in corporate marketing?

There are still many "shiny object" articles focusing on tools like Facebook and Twitter, but there is a much stronger undercurrent now of how social media tools are blending in with the rest of the marketing functions, shown in articles about CRM and search.

What do you think- is social media at last becoming less special and more "core?" Why or why not?

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