Archive for May, 2009

Social Media Top 5: PodCamp Boston, WSJ Social Media Rules are Cool, Martha Analyzes Twitter

Friday, May 15th, 2009

Podcamp Boston 4 is Coming, August 8-9: I'm a little disappointed that I have a partial conflict on the 8th (it's family, so I'm not exactly sad about it), but I plan to be around as much as possible outside of that. I have had some involvement in PodCamp Boston ...

Grasshoppers and Gimmick PR

Friday, May 15th, 2009

The other day I received a FedEx from "Grasshopper." It turned out to be a bag of chocolate covered grasshoppers- real bugs, a treat from Thailand. Attached was a tag saying I was one of only 5,000 "influentials" to receive this package. What about this campaign? -In the spirit of Groucho ...

Control Valve Vs. Blunt Instrument

Wednesday, May 13th, 2009

In my Great Personal Social Media Experiment, one of my lessons is learning how the tools I use affect the people with whom I communicate. Onbe of my methods is running my Twitter messages through my Facebook status. The risk? Sometimes heavy Twitter use (during webinars and Boston playoff games) floods ...

“Responsibility of the Audience” (from Media Bullseye)

Tuesday, May 12th, 2009

For the last year or two, I have been writing periodic articles for Media Bullseye, an online (and print) magazine run by my friends at Custom Scoop. Lately, I have been writing a monthly column called "New Tools, Old Rules," loosely based on the idea that while social ...

(Not) Social Media Top Five: Live in Austin, Texas

Monday, May 11th, 2009

Time flies-- too much to gather material for my weekly roundup and commentary, but I did want to get this in after my trip to Austin, Texas last week: I have often said, as have many others, that as great as online social networking is, meeting people in person. Most recently ...

Pan-Mass Challenge Update; April & First 30-Miler

Saturday, May 9th, 2009

UPDATE: New link for sponsor page: http://bit.ly/pmcdh It has been a while since I have posted an update on my preparations for the Pan-Mass Challenge, a two-day ride across Massachusetts. I am riding for the second year, raising money to help fight cancer. A few notes: I have been overwhelmed by the ...

Different Audiences Different Writers

Wednesday, May 6th, 2009

I thought I could approach reading two social media-related books in the same way. I couldn't. Don Tapscott's "Grown Up Digital" is aimed at someone like me, gen-X and older folks who may need to underdstand the Milennials' mindset. The author, like me, is looking at this from the outside ...

Social Media Top 5: Twitter Abandonment Issues, FriendFeed Traction? and Nothing’s New No More

Saturday, May 2nd, 2009

Nielsen says "Twitter Quitters Post Roadblock to Long-Term Growth": It's troubling that one of my favorite social networking (and marketing) tools is suffering from a lot of abandoned accounts: over 60%, really? Is this due to the recent celebrity presence spawning more curious signups who then walk away? I ...