PR Dead? Kill Dumb PR
The "PR Is Dead" meme ironically lives quite heartily, but this article by Fuat Kircaali, founder of Sys-Con Media and a new service called Ulitzer, goes straight to the self-parody pile.
While Shel’s post fairly outlines the possible benefits of the Ulitzer service, Kircaali’s use of his soapbox to declare the Death of public relations at the hands of his own wonderful new service (http://bit.ly/fuatk) lacks credibility.
If you are going to kill PR, don’t announce your plans in such a blatantly hucksterish way that it would make any decent PR person blush.
Want to kill PR? Kill bad PR. I’ll buy the bullets.
Blog readers: I am riding the Pan-Mass Challenge this summer, a 2-day bicycle trek across Massachusetts to raise money for the Jimmy Fund in support of cancer research. Will you join the generous folks who have sponsored my ride? Click any part of this message or go to: http://pmc.org/DH0159 for my fundraising page– and thank you!