Comments on: Grasshoppers and Gimmick PR http://doughaslam.com/2009/05/15/grasshoppers-and-gimmick-pr/?utm_source=rss&utm_medium=rss&utm_campaign=grasshoppers-and-gimmick-pr Gischeleman: "To Create With the Mind" Fri, 03 Sep 2010 17:28:32 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Michele Litzky http://doughaslam.com/2009/05/15/grasshoppers-and-gimmick-pr/comment-page-1/#comment-2582 Michele Litzky Fri, 15 May 2009 21:06:49 +0000 http://doughaslam.com/2009/05/15/grasshoppers-and-gimmick-pr/#comment-2582 My grasshoppers arrived and, as a strong believer in product publicity and catching someone's attention, I was intrigued. However the mailing really didn't speak to the message. I had no idea they were selling phone service until I checked the website -- which I did so, if generating traffic was their goal, I did my part. A mailing needs to be strategic AND memorable. I'll opt for clever every time. If it can substantiate the message. My grasshoppers arrived and, as a strong believer in product publicity and catching someone’s attention, I was intrigued. However the mailing really didn’t speak to the message.
I had no idea they were selling phone service until I checked the website — which I did so, if generating traffic was their goal, I did my part. A mailing needs to be strategic AND memorable. I’ll opt for clever every time. If it can substantiate the message.

]]> By: SteveAverill (Steve Averill) http://doughaslam.com/2009/05/15/grasshoppers-and-gimmick-pr/comment-page-1/#comment-2579 SteveAverill (Steve Averill) Fri, 15 May 2009 16:34:13 +0000 http://doughaslam.com/2009/05/15/grasshoppers-and-gimmick-pr/#comment-2579 <strong>Twitter Comment</strong> <a href="http://twitter.com/SteveAverill" title="Twitter Comment" rel="nofollow"> <div title="SteveAverill (Steve Averill)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://doughaslam.com/wp-content/plugins/chatcatcher/picbg.jpg) no-repeat top;cursor:hand;"> </div> <div title="SteveAverill (Steve Averill)" style="float:left;margin-left:-70px;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://purl.org/net/spiurl/SteveAverill) no-repeat top;cursor:hand;"> </div> </a> RT @DougH: Blog: Grasshoppers & Gimmick PR - Do PR gimmick mailings detract from the actual message? [link to post]<br /><br /> - Posted using Chat Catcher Twitter Comment


RT @DougH: Blog: Grasshoppers & Gimmick PR – Do PR gimmick mailings detract from the actual message? [link to post]

– Posted using Chat Catcher

]]> By: Doug Haslam http://doughaslam.com/2009/05/15/grasshoppers-and-gimmick-pr/comment-page-1/#comment-2578 Doug Haslam Fri, 15 May 2009 16:24:40 +0000 http://doughaslam.com/2009/05/15/grasshoppers-and-gimmick-pr/#comment-2578 There was context for those of us who went to find it. Thing is, the actual package didn't really spell out what they do that I should be interested in. There could be more tho this. I'm just wondering if the expense and the buzz about the mailing is worth it. It may turn out to be so. There was context for those of us who went to find it. Thing is, the actual package didn’t really spell out what they do that I should be interested in. There could be more tho this. I’m just wondering if the expense and the buzz about the mailing is worth it.

It may turn out to be so.

]]> By: Stuart Foster http://doughaslam.com/2009/05/15/grasshoppers-and-gimmick-pr/comment-page-1/#comment-2574 Stuart Foster Fri, 15 May 2009 14:37:28 +0000 http://doughaslam.com/2009/05/15/grasshoppers-and-gimmick-pr/#comment-2574 So no context was given? Random. I figure with any campaign you have to have some call to action...otherwise it will just be a video of yourself eating grasshoppers? Seems extremely bizarre. Maybe it's a promotion for a viral marketing company? So no context was given? Random. I figure with any campaign you have to have some call to action…otherwise it will just be a video of yourself eating grasshoppers? Seems extremely bizarre. Maybe it’s a promotion for a viral marketing company?

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