-In the spirit of Groucho Marx; anyone who would include me in a club of 5,000, I demand a recount. (?)
– The company, Grasshopper- http://grasshopper.com/idea included a vague message about entrepreneurs changing the world. I’m an entrepreneur?
-One friend noted that these packages being sent to home addresses without any sort of opt-in was kind of ccreepy. Good point, but I’m neutral on it.
– They got some good local media coverage, including. As a PR guy, I have to give credit for that.
-They responded to my query encouraging me to do a video eating the grasshoppers. I’ll try to do one, but not sure they’ll like it.
I avoid gimmick PR campaigns, as they obscure messages to serve the gimmick. We may have that here.
UPDATE: the card on the package leads me to this video, which explains a little more about what they do. Was the writing on the card enough to really intrigue me? Was I simply mistargeted? i dunno– but in fairness here’s the video: