Big with Resources or Small with Agility?
The question surrounding the newspaper industry is how to harness digital distribution for business survival; are they moving fast enough? Can they?
>From the outside it is hard to see how the success of smaller, nimbler moving parts within the Tribune affect, the bigger, slower whole, especially in light of the Tribune Co.’s money problems and the dour outlook on the newspaper industry.
Of course, that’s what’s so fascinating about this new media era.
(Disclosure: my agency, SHIFT Communications, has been doing PR for The Christian Science Monitor, a paper with its own innovative response to the changing media industry)