It occurred to me that all my talk of social media probably gets me pegged as a "social media" guy. Thing is, I’m a PR guy. Social media does play a big role, but more to the point, it plays a more visible role. Communications and messaging strategy are still big parts of our job, as is pitching print, broadcast and "Web 1.0" media.
People may see me and my employer, SHIFT Communications, as social media entities because that’s the most visible part of what we do. It’s also what I write and talk about more, because it is new and we have been able to assimilate social media expertise into an overall PR program.
I don’t know if SHIFT and I get pigeon-holed as strictly "social media" rather than PR, but the thought sometimes occurs to me.
There is another side. Should I/we make more of an effort to show it?
To put it another way- is a well-rounded PR agency/person better off being known for social media leadership or should we push knowledge of "the basics" forward more?
Or, to use one of Duke Ellington;s favorite phrases: should we all be “beyond category?”