Archive for April, 2009

Wrigley Field’s Lesson: Charm Without Substance

Thursday, April 30th, 2009

I was really excited to visit Wrigley Field, home of the Chicago Cubs. Spending most of my baseball dollars at the shrine we call Fenway Park, I expected similar, nostalgic feel of an old park coupled with a "major league" game experience. I was wrong. Wrigley felt more like an extra-big ...

Big with Resources or Small with Agility?

Tuesday, April 28th, 2009

Thanks to "Colonel Tribune (http://twitter.com/…eltribune)," I got a personal tour of the Chicago Tribune tower and offices during my recent vacation. One thing that impressed me was the extent to which the staffers I met, starting with Daniel Honigman, are using social media- as outlets, as sources, and as an ...

Social Media Top 5: OMG OPRAH!!!, PR Rules Social Media, & NHL Tweetup

Friday, April 17th, 2009

OMG OMG OPRAH'S ON TWITTER OMG OMG!! WELCOME TO TWITTER OPRAH (BUT WHY IS SHE YELLING AT US?) Ev Williams of Twitter went on Oprah's show to talk Twitter (no, I haven't watched it, you can't make me). This is perhaps the American equivalent of Stephen Fry going on Jonathan Ross' Programme ...

Of Tea Parties and Muddled Messaging

Thursday, April 16th, 2009

The April 15 Tax Day tea parties were a great example of grass roots, viral organization to move thousands of people (whether you believe the reported attendance or not) to do something. But here's the problem; what were they doing? In PR, we counsel clients to have consistent messages that ...

Ruth Bader-Ginsberg on Social Media

Tuesday, April 14th, 2009

OK, not really. But in a Sunday New York Times article (http://bit.ly/rbgin) she did hit a great communications point in talking about the effect of foreign rulings on the U.S. Supreme Court. "You will not be listened to if you don't listen to others." I guess some ideas apply across disciplines.Mobile post ...

Social Media Top 5: Spock, Caucasians and Cockroaches

Friday, April 10th, 2009

Star Trek Screening Was Social Media Marketing? Well, it's not just the Twitter reaction, which helped and becomes more and more valuable as Twitter gains steam. But the Word of Mouth value among a passionate affinity group (Trekkers!) and a jaw-dropping stunt (switch a beloved movie, Star Trek II, and ...

PR? Or Just Social Media?

Thursday, April 9th, 2009

It occurred to me that all my talk of social media probably gets me pegged as a "social media" guy. Thing is, I'm a PR guy. Social media does play a big role, but more to the point, it plays a more visible role. Communications and messaging strategy ...

Bad Pitch Rants- as Plentiful & Predictable as- Bad Pitches

Wednesday, April 8th, 2009

How should PR people contact media people? However those media people say they prefer. Period. If that's too much work for PR people. well, that's our job. If media people don't put up preferences, well' they make their own jobs harder (and "preference" can be "don't contact me, PR people- ...

How Do You Handle the Data Crush?

Tuesday, April 7th, 2009

Yesterday, I was intrigued to find that Robert Scoble, spurred by the faster-moving relaunch of FriendFeed.com, wondered aloud about how to manage the crush of information that passes our eyes every day (http://scobleizer.com/…009/04/06). I look at this as not just Friendfeed, but any content you follow. I am in Robert's camp; ...

Boston University Students on Twitter

Sunday, April 5th, 2009

A couple of weeks ago, I was invited by Boston University student Amanda Grinavich (to whom I am linked in a mentor program) to speak along with AJ Vaynerchuk in for of the BU PRSSA about Twitter. I had been hearing- and experiencing- that Twitter has not exactly taken hold among ...