Comments on: Uttercast: The Message Control Myth http://doughaslam.com/2009/03/17/uttercast-the-message-control-myth/?utm_source=rss&utm_medium=rss&utm_campaign=uttercast-the-message-control-myth Gischeleman: "To Create With the Mind" Thu, 02 Feb 2012 00:01:58 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Doug Haslam http://doughaslam.com/2009/03/17/uttercast-the-message-control-myth/comment-page-1/#comment-2200 Doug Haslam Tue, 17 Mar 2009 15:52:08 +0000 http://doughaslam.com/2009/03/17/uttercast-the-message-control-myth/#comment-2200 I wasn't even sure #Journchat went that directly into the issue- I was in and out of the chat, as usual. It's just this meme always struck me as an intro to the idea of "why bother with messaging at all? which is suicidal. Thanks Rachel I wasn’t even sure #Journchat went that directly into the issue- I was in and out of the chat, as usual.

It’s just this meme always struck me as an intro to the idea of “why bother with messaging at all? which is suicidal.

Thanks Rachel

]]> By: Rachel Kay http://doughaslam.com/2009/03/17/uttercast-the-message-control-myth/comment-page-1/#comment-2199 Rachel Kay Tue, 17 Mar 2009 15:46:42 +0000 http://doughaslam.com/2009/03/17/uttercast-the-message-control-myth/#comment-2199 Doug - thanks for this. I think you summarized perfectly what a lot of us were thinking last night. Companies can't and shouldn't throw caution to the wind and let the world interpret their values for them. Messaging, perception management - whatever you want to call it - it's part of a communication strategy, and isn't a bad thing. If someone thinks he has no control over messaging when it comes to social media, then he clearly doesn't understand the way social media works. Every time you interact on the Web you are shaping perception. Doug – thanks for this. I think you summarized perfectly what a lot of us were thinking last night. Companies can’t and shouldn’t throw caution to the wind and let the world interpret their values for them. Messaging, perception management – whatever you want to call it – it’s part of a communication strategy, and isn’t a bad thing. If someone thinks he has no control over messaging when it comes to social media, then he clearly doesn’t understand the way social media works. Every time you interact on the Web you are shaping perception.

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