Uttercast: The Message Control Myth
– The "no control" meme, on the surface, says to companies "no message necessary. The masses will define you."
– Yes, the masses will define you if you don’t define yourself first- or if your messaging is untruthful or ineffective.
– The notion of messaging as something evil- as companies trying to manipulate the way we think- is wrong-headed and silly. Not that some companies don’t do it, but it’s far from status quo in public relations.
– So, can we kill the notion of "no message control," and restore the never-rescinded right of companies to defend- heck, even "manage"- their perception or reputation?
(photo- "Some Hole"- fun-loving golf course or inappropriate?)