– Is it a "bold experiment?" Sure, a lower-tier brand can take the risk. You won’t see this on the main M&Ms site.
– Is it content theft? I doubt it. But rather than participating fully in these outside domains (not that they aren’t) or building their own community, they just linked out.
– Is it confusing to visitors? No, it’s absolutely bewildering. I had such a visceral reaction to the site I actually got angry. I know all these social media sites, but l can’t figure out what to do there, and can’t easily find the info I look for in a product site. How did my 11 year-old son, a big Skittles fan, react to the site? He shrugged.
Anyone want a peppermint?
Blog readers: I am riding the Pan-Mass Challenge this summer, a 2-day bicycle trek across Massachusetts to raise money for the Jimmy Fund in support of cancer research. Will you join the generous folks who have sponsored my ride? Click any part of this message to go to my fundraising page– and thank you!