Archive for March, 2009

Pan-Mass Challenge Update- Back in the Saddle!

Tuesday, March 31st, 2009

Spring has arrived in New England, and with it the promise of occasional days warm enough to venture out on a bicycle. For me, that means starting the outdoor training for the Pan-Mass Challenge (please sponsor me by clicking here), a two-day ride across Massachusetts that raises money for ...

Public Relations and the ‘Bad Pitch’ Rants

Tuesday, March 31st, 2009

I get a kick out of everybody going bananas when some media person (we can't really say journalist all the time can we?) goes off on how they hate to be pitched. The latest- and not the least- is Robert Scoble's rant that included a gem along the lines of ...

Social Media Top Five: Lots of Twitter, & Evolution of Journalism

Friday, March 27th, 2009

Fair warning: I'm Twitter heavy (again) The 14 Types of Twitter Personalities: Didn't we have "9 Types of Twitterers" just a few months ago? (Yes) I'm not even going to pay attention to these posts until we have delineated 71 types of Twitterers. Or at least 31, Baskin Robbins-style. The Best Way to ...

Social Media Night School

Thursday, March 26th, 2009

Many people who use Twitter and other social media tools professionally shut them off at night. That's pretty healthy, I admit. However, you could be missing something in the off-hours. For my own interests, public relations and media, there has been an ongoing Monday night discussion on Twitter called journchat (see ...

Your Social Networks Need $3 CDs

Wednesday, March 25th, 2009

Last night I heaped some naive praise on the Twitter directory http://wefollow.com/, based on my desire for a directory that would stay updated and be well-used, and the fact that it already seemed to be getting traffic. The truth is, I have no idea if wefollow will be useful or ...

Social Media Top 5: SXSW Fail Whale, Ultimate Insults, & Real Influence

Sunday, March 22nd, 2009

AT&T Leases the Fail Whale for SXSW: It seems that Twitter didn't make the same leap at South by Southwest Interactive that it did in 2007 and 2008. Part of the reason may be saturation; everyone there is already using Twitter and it's already old news. Another reason is that ...

The New Problem Solving

Thursday, March 19th, 2009

Riding my new bike this weekend, I started with a problem. My last bicycle was 20 years old, with the gear shift down on the frame. The new one has modern shifting right in the handlebars. I felt like Rumplestilstkin getting on this bike and dealing with 20 years' ...

Uttercast: The Message Control Myth

Tuesday, March 17th, 2009

During the "Journchat" Twitter conversation last night, the concept of PR as "perception management" - or not - led me to think about a slightly different topic: the notion of "no message control" in social media. - The "no control" meme, on the surface, says to companies "no message necessary. The ...

Social Media Top Five: SXSW Edition (or Not), and Happy Birthday Internet!

Friday, March 13th, 2009

It's South by Southwest Interactive this weekend, since everybody's attention span is shortened by imbibing in too much, um, Internet knowledge, I will keep things short this week. ******** First, a SXSW Twitter Break (all Twitter breaks are actual Tweets), to give you a taste of the great thoughts being flung across ...

Uttercast: The Distributed Conversations Dilemma

Thursday, March 12th, 2009

Among my latest reading is Brian Solis' Mashable article on the loss of "Blog Authority" to the "Statusphere." (http://bit.ly/…tatusphere) Authority refers specifically to Technorati, the blog search engine, but more generally to the primacy of the blog as the hub for a conversation. Statusphere describes the myriad social networks and microblogging ...