Comments on: Social Media Top Five: Journalist POV, Incivility, and PR Agencies Really Doing Social Media?

By: Mike Keliher

Mike Keliher — Mon, 23 Feb 2009 17:38:22 +0000

Indeed, there’s no reason to take on a client that would bring on death threats. But perhaps more importantly, no client should bring on death threats. That is, there’s no excuse for threatening death upon someone for providing public relations representation.

By: Doug Haslam

Doug Haslam — Mon, 23 Feb 2009 17:05:37 +0000

Cece, I get the distinction. I didn’t want to belabor the point about including the personal rep’s, but did want to note it here if only for my own benefit.

While SHIFT doesn’t have an official SHIFT corporate account on Twitter 9 for example), we don;t steer clients away from doing that. It really depends on what works and what is comfortable. For us, Todd Defren (http://twitter.com/tdefren) is well-known as one of the principles, and can speak for the company authoritatively in addition to his personal Tweets.I follow a similar pattern (tho I am not a principle at the agency).

The important thing for a “Corporate account” is to remember to add the human element to the stream. So yes, I think the use of “personal” or beside-the-point comments still applies here, the better to relate and converse with people.

By: rachelakay (Rachel Kay)

rachelakay (Rachel Kay) — Mon, 23 Feb 2009 16:43:35 +0000

Twitter Comment

RT @DougH social Media Top 5: Journalist POV, Incivility, and PR Agencies Really Doing Social Media? [link to post] (Great info in here!)

- Posted using Chat Catcher

By: Cece Salomon-Lee

Cece Salomon-Lee — Sat, 21 Feb 2009 20:04:01 +0000

Hi Doug, I want to highlight why I believe corporate presence is just as important as individual voices. In my comment reply to Ryan, my perspective is the different types of conversation I want to have – one with a corporate entity, another with an individual from that corporate entity.

Why? Becuase what happens when the individual leaves the corporation? The corporate entity may not be equipped to continue the conversation that the individual may have started with customers, prospects and other key audiences. Furthermore, I expect different information from a corporate brand vs the individual.

I think there is legitimate reason to advocate for both if it fits a company’s strategic objective. In the end, it’s knowing what your audience is seeking from you.

Thanks!
Cece