Gischeleman: "To Create With the Mind"
Uttercast: On Media Hype and Responsibility
But it does mean something to PR. We take advantage of trends to get attention for clients. Are we doing this responsibly? If we think it through, yes. As with anything in PR, we probably do it right more than we get credit for, and wrong more than we should.
For those in PR; do you think of these things when you jump on news trends? For the rest of you; do you take hype into account when reading the news.