Archive for February, 2009
Thursday, February 26th, 2009
I'm fond of the "just do it" school of social media. A lot of these tools are both pre-mainstream and cheap/free, so experimentation is a low risk venture.
For that reason I try not to be too quick to criticize companies and people who don't do it "correctly." Look at ...
Posted in Uncategorized | 24 Comments »
Tuesday, February 24th, 2009
I'm a big user of Twitter - as many of you know, since the main traffic driver for this blog is Twitter - but I have probably not blogged about it so much lately-- I have mentioned it and surrounding issues a bit, sure, but not about why and how ...
Posted in Uncategorized | 3 Comments »
Tuesday, February 24th, 2009
After reading Ike Pigott's article on Media Bullseye, "It's Nothing Personal," (http://mediabullseye.com/…onal.html), in which he mock-apologized for not following the too-many blogs in his feed reader, I asked myself- will RSS fail as a consumer application? It may.
- RSS is too complicated to explain, even if it's "really simple." Is ...
Posted in Uncategorized | 1 Comment »
Saturday, February 21st, 2009
Press Releases From a Journalist's POV
Daryl James, a former newspaper professional, lays out some very simple tips on what should go into a news release to get an editor's or reporter's attention. Some of them are beyond common sense, but always worth repeating. Setting aside the fact that the ...
Posted in Movies, politics, Public Relations, social media, Social Media Top 5 | 4 Comments »
Friday, February 20th, 2009
I have been reading the Boston Globe's series on Ted Kennedy and have a few thoughts:
(http://www.boston.com/…ls/kennedy)
- Flogging a book with a serial in the paper is old school. Still effective?
- Did this sell papers in the way, say, Obama inaugural special editions did? Will we see more if it does?
- ...
Posted in Uncategorized | No Comments »
Wednesday, February 18th, 2009
Taking part in Journchat Monday evening on Twitter (http://journchat.info/, http://twitter.com/journchat), one question came up that didn't speak to PR people on the surface; did media hype make the economic situation worse? My answer is yes, "pack journalism" hypes any situation, including wars and perceptions of candidates, out of whack.
But it ...
Posted in Uncategorized | 2 Comments »
Tuesday, February 17th, 2009
The discussion about the future of newspapers isn't inside baseball anymore; it's kitchen table discussion. As we all wonder what will happen to the dailies, and talk about the Detroit Free Press going to three-day delivery only and the Christian Science Monitor (a client) funneling print to a weekly, I ...
Posted in Uncategorized | 5 Comments »
Sunday, February 15th, 2009
The Pan-Mass Challenge is still more than five months away, but I have had an eventful couple of weeks in preparation.
Fundraising is Off to a Great Start: Thanks to some very generous folks (who are probably reading this), I am actually ahead of my fundraising pace of last year. I ...
Posted in Pan-Mass Challenge, social media | No Comments »
Saturday, February 14th, 2009
Marketer Sounds off About a Reporter's Rudeness, Acts Surprised When Said Reporter Unleashes a Barrage of Verbal Abuse A few lessons from the very public nasty words between marketer ("Don't call me a PR person") April Dunford and National Post reporter David George-Cosh:
- I agree with Jennifer Leggio of ZDNet ...
Posted in Social Media Top 5, Uncategorized | 1 Comment »
Thursday, February 12th, 2009
Quick thought from listening to the great "Marketing Over Coffee" podcast (http://marketingovercoffee.com)/. Christopher Penn told of an older woman who said she doesn't read blogs on her Kindle, but reads the Huffington Post (www.huffingtonpost.com).
Wait, isn't that a blog? Apparently not. Same goes for podcasts, e-newsletters and more. Not only is ...
Posted in Uncategorized | 2 Comments »
