Archive for January, 2009

Uttercast: Do Taglines Matter?

Thursday, January 15th, 2009

Do taglines matter? They're supposed to convey the company or product meaning in a snappy few words. But do the audiences care? Forrester Research's Jeremiah Owyang (http://web-strategist.com/blog) has done something fun on this topic: he set up a quiz (the quix has since been closed) inviting people to identify ...

Social Media Top 5: Digging for CES/MacWorld Excitement, Bowie in Berlin, *sigh* Lawyers

Tuesday, January 13th, 2009

Genuine Enthusiasm Can Shine Through: Between Steve Jobs' absence from MacWorld and the general economic pall over CES, I wasn't expecting much excitement from either show this past week. Somehow, though, the infectious excitement over an unexpected unveiling did come through. Not only that, it shows that the "influencers" we ...

Uttercast: I Think I’m an Extremist (in News Consumption)

Friday, January 9th, 2009

I think I have figured how my news consumption has changed & am wondering if anyone else feels this way; I'm an extremist. -My daily news reading has become extremely truncated; no longer reading the entire paper, I get the headlines, the whowhatwhenwherewhy, and only dive deeper on certain stories. Even the ...

Uttercast: Father Flynn Blogger

Tuesday, January 6th, 2009

Last weekend, I saw the movie "Doubt," starring Phillip Seymour Hoffman as a priest who may or may not be abusing a child, and Meryl Streep as the nun/school principal who is convinced of his guilt. While I watched the two acclaimed actors try to out-thesp each other, one bit ...

Uttercast: Ok Fine I Have One New Year’s Wish

Monday, January 5th, 2009

I am still holding to my "no New Year predictions" and generally not peppering New Year's with thoughts I should have throughout the year, but I do have this... In this coming year, I must: - Remember when I'm not sure how some social media tools and strategies are working' that no ...

Social Media Top 5: “Concentrate” (Not a New Year’s Post)

Friday, January 2nd, 2009

I promised with heart crossed, swore up and down, and insisted to the edge of embarrassment that I would not do one of those "year end" posts, where I either list my "best blog posts of 2008" (you don't care), make "predictions for 2009" (as if I- or anyone else ...