– The Echo Chamber. As I said, it shouldn’t go away. Innovative ideas grow, and the early adopters talking amongst themselves should remain as some sort of "master class."
– Education and Mix. OK, that’s two. Education is the continuing process of showing the basics to the newly-interested, and showing the benefits so people can make the case for adoption. Mix? You need to find people by going where they are: "old" media and marketing methods. Purism won’t get you new converts.
Patience. New ideas do not sell quickly; they need time to gestate. What seems not to be working now could bear fruit soon.
What is your view of the Echo Chamber?