Forrester Research’s Jeremiah Owyang (http://web-strategist.com/blog) has done something fun on this topic: he set up a quiz (the quix has since been closed) inviting people to identify the companies in the social media community platforms market by their taglines.
Even though I am involved in this space and know a number of the players personally, I am embarrassed to say I only knew one tagline off the bat.
Why even admit that? Because I am beginning to wonder if taglines even matter. Perhaps Jeremiah is making the same point.
Do you think taglines are working? What makes an effective tagline? Have it your way- tell me what you think.
Note on the picture: Marvel Comics’ taglines for their titles tended to become the titles themselves: "Uncanny X-Men,"."Amazing Spiderman," etc. That’s why these taglines work.
Update: Jeremiah has already called out my post. I guess I’ll find out how embarrassed I should be.
Blog readers: I am riding the Pan-Mass Challenge this summer, a 2-day bicycle trek across Massachusetts to raise money for the Jimmy Fund in support of cancer research. Will you join the generous folks who have sponsored my ride? Click any part of this message to go to my fundraising page– and thank you!