Genuine Enthusiasm Can Shine Through:
Between Steve Jobs’ absence from MacWorld and the general economic pall over CES, I wasn’t expecting much excitement from either show this past week. Somehow, though, the infectious excitement over an unexpected unveiling did come through. Not only that, it shows that the “influencers” we can sometimes pretend to be sick of hearing from can still cut through their own noise to show real enthusiasm. I believe Robert Scoble when he gets excited about the upcoming Palm Pre. Supposedly, it’ll deliver a better experience than the iPhone, and Leo Laporte of TWiT showed similar excitement in his latest show. I’m very intrigued, and I’m not easy.
Ah, what might have been. Let me be the 53,763rd person to embed the Onion’s MacBook Wheel video. Priceless.
One of the highlights of not being at MacWorld the last couple of years was seeing the live blogging coverage from Engadget and others during Steve Jobs’ keynote. While there was no real excitement this year (the new MacBook? If Apple made a car, would it have a removable battery?) MacWorld Rumors got hacked mid-keynote. I guess that’ll have to do for entertainment (Zoom in on a screenshot here, courtesy of David Fisher).
David Meerman Scott takes on the legalese inserted by lawyers into press releases that basically renders them useless. This problem becomes more urgent when thinking of social media, as legal departments tend to play the role of the overcautious gatekeeper and information bottleneck. Raise your hand if you have ever read the legal gobbledy-gook at the end of the press release (put your hand down, Esq.). We have enough problems with marketing gobbledy-gook. Though, as David might be suggesting in there, it would be fun to throw a few “best of breeds” and “leading providers” in court briefs now and again.
Bowie in Berlin: The Lateral Action blog has a nice post on “Ten Creative Lessons From Bowie in Berlin.” I won’t reprint the ten lessons here, but the general theme of shaking things up to get out of a dangerous rut resonates. Plus, I’m a Bowie fan. Next, I would like to see:
– Ten Creative Lessons From Sid Vicious in Manhattan
– Ten Creative Lessons from Keith Moon in Malibu
– Ten Creative Lessons From Frank Sinatra in Las Vegas (preferably not related by Bono)
Finally: Still think President Obama, soon to be the most protected man in the U.S., will use Twitter?