Gebadia- I think it depends on the company– and I’m not saying all companies- or people- don’t get it. I just don’t want those of us who might know a little something to get down if we hit a wall.

a) those behind a lot of online companies are engineers who tend to understand computers more so than people. And social media is all about people not computers.

b) companies don’t know how to be interesting. You see it all the time on blogs like techcrunch. These super serious people who simply cannot not make fun of themselves which matters in a social media.

c) companies are simply too Machiavellian that they cannot relate to the common user. Jerry Yang for example in his blog after stepping down as CEO actually thought his time at yahoo was a success even though his stock dropped in half, they failed to sell to MS and failed with the google ad thing and lost most of there top level talent. It is like companies don’t have any faith in their users to be able to handle”we screwed up.” Twitter is not afraid to say we made some mistakes…look at them..

I’ll steal some of your ideas, if that’s okay? ;-)