Archive for January, 2009

Social Media Top 5: It’s Not About You, Mr. Journalist, and Blogging is Not a Business Requirement

Saturday, January 31st, 2009

What Really Needs to Change? How about journalists making themselves the story (and for the purposes of this column, Michael Arrington of TechCrunch is a journalist)? Dating back to my time in journalism, it has always irked me when journalists make themselves part of the story. I want a ...

Uttercast: Cross-posting? Remember Context & Audience

Tuesday, January 27th, 2009

I have often experienced "network weaving," where a conversation takes place across multiple platforms- like someone answering a Twitter question on Facebook, etc. This concept is becoming more and more common as we jam our lifestream feeds down multiple channels. I have always fed Twitter through Friendfeed and Facebook, and ...

Uttercast: We Still Need the Echo Chamber

Monday, January 26th, 2009

Now sit down, I'm not going to rant for or against the social media Echo Chamber. Peter Kim lays out a couple of excellent posts about breaking out. I do say we need to keep it (not that Peter is saying it should go away, but I bet some ...

Social Media Top 5: Buffering Obama, Lazy Readers, & PR No-Brainers

Friday, January 23rd, 2009

Has Obama broken a social media promise? - I have been very skeptical of the idea that President Obama's will be a "social media" administration. Federal government seems to me the last fortress against transparency and interactivity- at least where it comes to adopting new methods- not to mention there ...

Two Sides of Customer Service

Thursday, January 22nd, 2009

How far should a company go to keep its customers? It actually doesn't take very much. Take Comcast for instance. all they have to do is listen and nip problems before they become big. Comcast's presence on Twitter is already well-known, but I became the latest to benefit from their ...

Uttercast: Pan-Mass Challenge Update

Thursday, January 22nd, 2009

The Pan-Mass Challenge isn't until August, and my bike remains neglected in my dark, not exactly photogenic basement, but I already have a couple of things to report: 1) Within 310 days of registering, I had already raised $150$225 from you generous folks! A great first step towards my goal of ...

Uttercast: It’s Not Him It’s Us

Wednesday, January 21st, 2009

Now that Obama is President, I can look back and say how moving, impressive and awesome the whole campaign was. We have invested a lot of hope in Obama, and he may yet be a great president. Or he could be just another politician in a suit (heresy!). What ...

Social Media Top 5; Lyons, Newbies and Email

Friday, January 16th, 2009

The New York Times' David Pogue posts Twitter Tips for Beginners: A great common-sense starter guide for the bewildered Twitter newcomer. What's hilarious is that Poguue was berated by some Twitter users for "acting like a newbie." Off with their heads! That's no way to be social. Are Social Media ...

Uttercast Twitter=Star Trek Facebook=Chrysler

Friday, January 16th, 2009

When actor Ricardo Montalban passed away Wednesday, I inadvertantly had reinforced for me the difference between Twitter and Facebook. On Twitter, responses to me referenced his role as Khan in Star Trek II. On Facebook, my friends remembered his Chrysler Cordoba commercials. "Real Corinthian Leather." Why the split? Is one group older? ...

Why I Ride the Pan-Mass Challenge

Thursday, January 15th, 2009

For the second year, I have signed up to ride the Pan-Mass Challenge, an annual 2-day bicycle ride across much of Massachusetts. Why do I ride? Well, it's easy to say it's for a good cause, because it is. The PMC raises money for cancer research and treatment at Dana-Farber ...