Archive for December, 2008
Friday, December 12th, 2008
It seems obvious that a company should speak with one voice, but if you are a company with several departments with external audiences, you know how hard that is. I have few illustrations of people thinking this through:
- Scott Monty (www.scottmonty.com), who runs social media at Ford, had to coordinate ...
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Thursday, December 11th, 2008
A random Twitter note passed by last night: "10 Ways to Monetize Your Blog in 2009!" My response: "I don't want to monetize my blog. I want to monetize my business. I want my blog to make me trustworthy." That got more reaction than I expected from the folks ...
Posted in Uncategorized | 4 Comments »
Monday, December 8th, 2008
[caption id="" align="alignleft" width="162" caption="The self-proclaimed "Social Media Hermit" mulls over who should accept the award in his place"][/caption]...you congratulate him!
SHIFT Communications Principal Todd Defren was named to PRWeek's "40 Under 40" list this week. (link, subscription required).
Having moved on from the frivolity (ok, I've moved beyond the age requirement) ...
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Monday, December 8th, 2008
Reading a post By Lois Kelly this morning on New Creatives/Old Creatives (http://blog.foghound.com/386/) made me think about how search has changed how we produce content. Rather than catch the eye with flash and entertainment, we lead with information - keywords is one element - to serve the attention-deprived audience who ...
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Saturday, December 6th, 2008
Goodbye Pownce, We Hardly Knew Ye - Remember when people were begging and scrambling for beta invitations to Pownce? As a hardcore Twitter user, I did appreciate the differences that the Pownce service presented: threaded conversation, the ability to share small files. But the core application was still quick, short ...
Posted in politics, Public Relations, social media, Social Media Top 5 | 2 Comments »
Thursday, December 4th, 2008
I have been reading a heft biography of CBS chief William S. Paley. I always find it fascinating to read about the births and evolutions of various media. This is an especially exciting time to look back, as we see the media changes of the past few years. I touch ...
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Wednesday, December 3rd, 2008
I was listening to an Utterli post from Paisano and heard some frustration with how some people are using social media as blunt marketing and PR tools. A couple of quick thoughts:
- As Twitter and other tools go mainstream, there will be more noise and more people awkwardly and clumsily ...
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Tuesday, December 2nd, 2008
Ok, that's a presumptuous post title. However, I think a lot about what makes good content and what keeps people from blogging themselves. One possible complaint: "Not everyone likes what I like. People will be turned off by my posts." Not if you tie your unique interests to broader ideas.
Chris ...
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