Comments on: Groundswell- This started out as a review… http://doughaslam.com/2008/12/29/groundswell-this-started-out-as-a-review/?utm_source=rss&utm_medium=rss&utm_campaign=groundswell-this-started-out-as-a-review Gischeleman: "To Create With the Mind" Mon, 07 May 2012 14:30:17 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Doug Haslam http://doughaslam.com/2008/12/29/groundswell-this-started-out-as-a-review/comment-page-1/#comment-1875 Doug Haslam Tue, 30 Dec 2008 14:35:16 +0000 http://doughaslam.com/?p=702#comment-1875 I think video is the least social of the "social media." It's too much work to consume. Blendtec launched a lot of conversations, but Blendtec itself wasn't necessarily part of that dialogue-- nor did it have to be. I think video is the least social of the “social media.” It’s too much work to consume. Blendtec launched a lot of conversations, but Blendtec itself wasn’t necessarily part of that dialogue– nor did it have to be.

]]> By: Andrea Hill http://doughaslam.com/2008/12/29/groundswell-this-started-out-as-a-review/comment-page-1/#comment-1874 Andrea Hill Tue, 30 Dec 2008 08:19:48 +0000 http://doughaslam.com/?p=702#comment-1874 You raise a good point with the BlendTec thing. For some reason, we've come to believe that videos and podcasts are social media vehicles. I suppose the fact that anyone can set up a video is what puts the power in the hands of an individual, and that's why it has the potential to be social.. but it's a stretch. ..although, now that I think about it, it may be s subtle point about what is required in social media: something interesting that is worthy of people communicating about. It's the "hook". In some of my client engagements, they know that they want some of this social media juice, but they don't really realize that there needs to be something for people to discuss.. it's not enough to throw a "forward to a friend" link on a website. Blendtec wasn't a platform that enabled people to talk, but it was SOMETHING for them to talk about, in a simple package that could be easily shared. You raise a good point with the BlendTec thing. For some reason, we’ve come to believe that videos and podcasts are social media vehicles. I suppose the fact that anyone can set up a video is what puts the power in the hands of an individual, and that’s why it has the potential to be social.. but it’s a stretch.

..although, now that I think about it, it may be s subtle point about what is required in social media: something interesting that is worthy of people communicating about. It’s the “hook”.

In some of my client engagements, they know that they want some of this social media juice, but they don’t really realize that there needs to be something for people to discuss.. it’s not enough to throw a “forward to a friend” link on a website. Blendtec wasn’t a platform that enabled people to talk, but it was SOMETHING for them to talk about, in a simple package that could be easily shared.

]]> By: Gebadia Smith http://doughaslam.com/2008/12/29/groundswell-this-started-out-as-a-review/comment-page-1/#comment-1873 Gebadia Smith Tue, 30 Dec 2008 04:24:22 +0000 http://doughaslam.com/?p=702#comment-1873 "I was astounded at the estimated cost- -$283,000 for the first year - of starting an executive blog. " What...kind of bullshit is that? Blogs are free, except for the time...idiots..people like simple..all you need to do is write once a week, once a day and talk about what makes your company great... “I was astounded at the estimated cost- -$283,000 for the first year – of starting an executive blog. ” What…kind of bullshit is that? Blogs are free, except for the time…idiots..people like simple..all you need to do is write once a week, once a day and talk about what makes your company great…

]]>