Uttercast: Relationship vs. Value in PR
I have ranted about "rolodex PR" before so I’ll boil it down to 2 of my missives:
"Most PRs who sell themselves based on their relationships with journalists are lying." The lie to me is that they imply guaranteed coverage. Don’t fall for that when hiring a PR firm. I’ll take a good pitcher without relationships if I must choose.
"Want a relationship? I have info that’ll help you write a good story. There’s my &*%$# relationship." Do reporters really want to be our buddies? No, they want us to be good sources.
Am I out of line here? I don’t think so.
Bonus: As part of the discussion, i linked to Marshall Kirkpatrick of ReadWriteWeb, noting that my knowing him doesn’t mean he’ll write about my client. I think I caught him by surprise (but yes, he did get the joke).
(btw: Marshall doesn’t drink coffee)