Social Media Top 5: Twitter Shrinkage, Digital Grown-Ups & Bad (Mrs.) Santa
The social media follower-counter’s nightmare: Twitter decided to purge deleted and suspended accounts from the system, sending users’ “followers” totals plummeting overnight. The good news– if you passed a “round number” milestone, you get to pass it again. Shiny!
Did social media kill the PR star? No, I agree with Shannon Cherry that PR needs to adopt social media tools and methods (or continue to) in order to adapt to changing media. On the one hand I could file that under “no duh” but Shannon makes a very good point about PR people practicing “the way they learned it in college or from their first mentor.” This begs the question, “is our PR children learning?” Two years ago, I observed that some schools were just starting to catch on to social media in Pr. I can only assume that has gotten more prevalent since then. Certainly, Boston has seen more social media-savvy PR grads in the last two years. We also have some high-profile Pr profs such as Robert French at Auburn and Mihaela Vorvoreanu at Clemson.
What do you say, students and professors?
Recommended Interviews I: A lively interview on the “For Immediate Release” podcast of Michael Cherenson, incoming chair of the Public Relations Society of America. In the US at least, I feel this organization, and particularly its local chapters, could be the place where social media integration messages finally get through to people who aren’t immersed in social media yet. Why? Precisely because the association encompasses all PR, not just the social media fishbowl. That’s not necessarily what this interview is about, but that’s all I could think about while listening.
Recommended Interviews II: Don Tapscott interviewed on the “Net@Night” podcast. Tapscott’s latest book, “Grown Up Digital,” seems ot be working to dispel the myth of the Internet destroying the younger generation’s collective mind. Important is that the thought turns to working with a new generation’s new methods rather than conforming them to the old. I am looking forward to reading the book, and to the debates it starts through the new year.
Bad Santa viral video: Not as good as the “Obama lost by one vote because of you” video, but the “North Pole Sex Scandal” personalized viral video was still funny. Unfortunately, no embed link (what?) so I can’t put the video in this post for you to see. That’s what the kids call a “fail.” Well, here’s a link in case that works.