It seems obvious that a company should speak with one voice, but if you are a company with several departments with external audiences, you know how hard that is. I have few illustrations of people thinking this through:
– Scott Monty (www.scottmonty.com), who runs social media at Ford, had to coordinate with legal and the communications departments this week to quell an online storm about a cease & desist order served to fan site.
– Scott Monty (www.scottmonty.com), who runs social media at Ford, had to coordinate with legal and the communications departments this week to quell an online storm about a cease & desist order served to fan site.
– A prospective client recently told us it is very important to them for sales, marketing & PR all to be on the same page. Put into practice, that can give them a huge advantage in the market.
– At a former job, I (marketing) had a good relationship with the sales team, but we were not aligned on strategy. That meant that their own priorities often precluded acting quickly on leads. To my mind, that decreased our effectiveness.
Are you aligned with your other departments?
Mobile post sent by DougH using Utterli. 
Replies. mp3