I’m in agreement- while i may not have leaned too much on that point in my post, there are blogs that are intended to be revenue generators. I am more concerned with people thinking they can make money off their blogs when:

a) there’s now way in hell they’ll get the traffic and clicks to make a dent, and

b) there are so many benefits to blogs outside of “monetizing” – particularly building trust for your business or employer that results in new customers (or getting a cool new job, which in my case I link to think the blog helped)

I do have a couple of posts that get steady Google traffic- so I slapped Adsense ads on them to see what happen. Not much ROI to be honest (though my traffic, even on those pages, is modest).

I agree – I know many marketers look at blogging as a way to make extra money through click through ads, etc. But are they offering value to the reader? Are the ads generic just to make money, or do they make the reader’s life better?

I feel that a blog is your voice with people who trust you – it’s a thin line to tread between monetizing and trust breaking.