I love to make obscure pop culture references. I suppose it makes me feel smart to know useless stuff, but also, when someone else gets the reference, you can make instant connections.
What if you’re trying to reach a larger audience? Do you know how to walk the line between cool and obscure? I think people who don’t know the 1979 Steve Martin film "The Jerk" will be very confused by this car dealer ad. I got it, I thought it was funny. My wife thought Ernie Boch was, well, a jerk.
To quote the 1984 film "This is Spinal Tap" (come on, you know that one) : "There’s a fine line between clever and stupid."
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