Archive for November, 2008

Uttercast: Happy Thanksgiving

Wednesday, November 26th, 2008

I love vacations and days off, but while I can rest, I know the rest of the world is still going full-tilt while I'm off. Holidays are different. The whole world - or enough of my world in the U.S. - stops for the Thanksgiving long weekend. Those of you also ...

Uttercast: What Will Change in Obama Presidency?

Monday, November 24th, 2008

I got meme-tagged by Susan Getgood (http://getgood.com/roadmaps), asking me to weigh in on what change Obama will bring. Change? I am tempted to snort that a politician is a politician, and we are in for our usual 4-8 years of partisan wrangling and gridlock, despite an orgy of Democratic majorities. However, I ...

Social Media Top Five: Monty Python, Personal Branding, Ghost-Blogging…

Friday, November 21st, 2008

If you can't beat 'em, join 'em - and make 'em laugh until they buy your stuff. More entertainment companies should follow this "treat your customers with respect and trust your product" direction. The Monty Python Troupe have put a number of popular television and movie clips up on YouTube ...

Uttercast: Disappearing Ink

Thursday, November 20th, 2008

PC Magazine is the latest publication to announce that it is stopping its regular print edition to concentrate on the Web. In public relations, we worry- as print publications decrease, will there be anything left to pitch? The answer, of course, is "I refuse to answer such an ill-considered question." ...

Dan Lyons and the Yahoo! PR Flap: Lying?

Wednesday, November 19th, 2008

Let's forget about the fact that Dan Lyons is apparently retiring his personal blog, "The Real Dan Lyons." Let's forget that Newsweek apparently made him take down his post about his frustration with the Yahoo! PR people and what they said about CEO Jerry Yang (not) stepping down prior to it ...

Uttercast: Discoverers & Discoverees

Tuesday, November 18th, 2008

I often notice two types in online (ok, social media- but really it's not just about that) interactions: Discoverers and Discoverees. I try to follow as many Discoverers as I can, as that is where I get the shared links, interesting articles, and information. I guess that makes me a ...

Uttercast: Mindset

Monday, November 17th, 2008

Look at the patch in this picture. 1981 seems like another era, but I was actually a teenager when I attended the event indicated on this gaudy piece of embroidery. Why this photo? I have been thinking of mindset lately. Mindset, as in Beloit College's "Mindset List" at http://www.beloit.edu/mindset, designed to ...

Social Media Top 5: SMB10, SNCR, and Never You (Social)Mind(er)

Friday, November 14th, 2008

A bunch of social media events and topics have caught my eye in the past week. Not least of which, I have been busy attending Social Media Breakfast 10 in Cambridge MA, and the annual Society of New Communications Research symposium in Boston. I posted briefly on the breakfast the ...

Uttercast: Obscure References

Friday, November 14th, 2008

I love to make obscure pop culture references. I suppose it makes me feel smart to know useless stuff, but also, when someone else gets the reference, you can make instant connections. What if you're trying to reach a larger audience? Do you know how to walk the line between cool ...

Uttercast: Measurement, ROI & Other Scary Words

Thursday, November 13th, 2008

Yesterday's Social Media Breakfast in Boston (SMB10- have we really had 10 already?) bore the topic "Social Media ROI." The speakers, Brian Halligan of Hubspot, Matt Cutler of Visible Measures, and Andrew McAfee of Harvard Business School, all weighed in on a topic that clearly they need to think about ...