Archive for October, 2008

Uttercast: This is Nothing New. Thought it Was?

Thursday, October 16th, 2008

I had the pleasure yesterday of attending the New Marketing Summit (www.gonewmarketing.com). One of the presentations that hit a chord with me was by Chris Penn (www.christopherspenn.com), a friend and a founder of PodCamp. His message? This "new media" is not based on anything new. Newspapers rule web traffic, ...

Uttercast: Taking it Apart

Tuesday, October 14th, 2008

I like to know how things work. I would love to take things apart and put them together again, to get a better understanding of what makes them tick. Of course, any of you who caught my messages during my recent Wordpress upgrade for the blog knows that can be ...

Social Media Top 5: I Have Fallen Out of Favor (sniff)

Friday, October 10th, 2008

time for another Social Media Top 5. I noticed two things after compiling this: refreshingly, no mention of the financial crisis (yet), and I haven't been making stuff up so much lately (that alright with everyone?). "Unofficial Top 50 Tweeples to Follow" announced, and who is NOT on the list? I ...

Uttercast: Brand is a Funny Thing

Thursday, October 9th, 2008

Two thoughts on this dark (sorry) photo of a popular English pudding (it's a pudding, correct?): 1- yes, the US and UK are two nations separated by a common language (pop quiz- whose quote is that?). The 13-year-old in my wants to make a hundred jokes on the name of this ...

Uttercast: Target Practice

Wednesday, October 8th, 2008

I always wondered how people expected their flyers posted on telephone poles to stand out. Look at all the staples on the pole in this picture. So many messages in one place! Do they work? This pole is in a schoolyard so school events and local yard sales and church fairs ...

Uttercast: Season

Tuesday, October 7th, 2008

Fall is my favorite season. Living in New England, I think Autumn weather is the best. The first nip of cold, like this morning's frosty air, is not depressing to me but invigorating. To me Fall is more a time of renewal than Spring, because school is back. the ...

Uttercast: Reflections?

Monday, October 6th, 2008

After hearing Aaron Strout (@astrout) talk about his birthday and what amounted, in a way, to "social media reflections" in an Utterli post, I wondered: do we capture our learnings enough, and consistently? Do we map these to a plan for the next year? Do the goals we are asked ...

Social Media Top 5: Watch Your Tweets, Unconference, & Personal Brand for #$@%@s

Friday, October 3rd, 2008

time a for another weekly batch of observations related to social media: How cavalier are you about what you put on the Internet? Do you discuss politics on Twitter? Boy was I surprised to hear my snarky Tweets about this week's Vice-Presidential debate ended up on Current TV's broadcast of the ...

Uttercast: MassTLC; Outside the Comfort Zone

Friday, October 3rd, 2008

Those of us in social media groups talk a lot about how important face to face is. An important adjunct is to get out of our regular groups as well. Face to face does not just enhance social media, it is a form of social media itself. Going to the Mass ...

Uttercast: Old Media Comforts

Wednesday, October 1st, 2008

Admit it. You don't just get nostalgic for "old" media. You still use it. Yes, your daily routine probably incorprates blogs, podcasts, social networks and other "new" media sources, but the old souurces are a source of comfort. I still get the Sunday paper in print each week (and ...