I will admit to being obsesses with the gas mileage meter on my new car (a 2009 Honda Fit), and ride the ups and downs of my car’s mpg emotionally as the number moves based on how I’m driving at the time. I sometimes worry that I pay more attention to the number than I do to the road.
It’s a reminder that while the numbers- metrics- are important, if we pay too much attention to them, do we lose sight of what we are doing? For the same reason I am cautious about getting too lost in the measurement debate in my industy, public relations. What do you think?