Uttercast: Directing Traffic, or “Moderation in Anything”
I had the honor and pleasure last week to moderate a panel on "Leveraging Social Media for Business, with Aaron Strout, who has just left Mzinga (and will be starting soon with Powered- www.powered.com), and Robin Carey of Social Media Today. You can find info on that webinar at http://www.webguild.org/…siness.php.
Rather than the webinar, my topic is moderation itself. From my background in radio journalism, I have always loved to direct conversations among people with expertise, with my expertise being to focus the conversation into something useful or even meaningful.
I see moderation having 2 purposes:
1) Draw out people with the actual expertise and focus the conversation, moving it along.
2) Anticipating what anyone listening might want to hear and ask the best/right questions.
I’m not just talking about webinars and panels here. Use "moderation" techniques to get the most out of any conversation.
So- not "everything in moderation," but "moderation in anything."