Uttercast: Directing Traffic, or “Moderation in Anything”


I had the honor and pleasure last week to moderate a panel on "Leveraging Social Media for Business, with Aaron Strout, who has just left Mzinga (and will be starting soon with Powered- www.powered.com), and Robin Carey of Social Media Today. You can find info on that webinar at http://www.webguild.org/…siness.php.

Rather than the webinar, my topic is moderation itself. From my background in radio journalism, I have always loved to direct conversations among people with expertise, with my expertise being to focus the conversation into something useful or even meaningful.

I see moderation having 2 purposes:

1) Draw out people with the actual expertise and focus the conversation, moving it along.

2) Anticipating what anyone listening might want to hear and ask the best/right questions.

I’m not just talking about webinars and panels here. Use "moderation" techniques to get the most out of any conversation.

So- not "everything in moderation," but "moderation in anything."

Mobile post sent by DougH using Utterlireply-count Replies.  mp3


  1. Doug – great topic. You did a wonderful job moderation and it was directly attributable to the two points you mention above i.e. drawing people out and 2) anticipating what folks want to hear. And you’re right, this doesn’t just work for webinars, it can work in life, in business, on blogs, etc.

    Aaron | @astrout

  2. Thanks Aaron, you are too kind. A panel/webinar etc. is only as good as its panelists (even when some “jive” turkey fails to show up ;P). Glad you got my point

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