Two thoughts on this dark (sorry) photo of a popular English pudding (it’s a pudding, correct?):

1- yes, the US and UK are two nations separated by a common language (pop quiz- whose quote is that?). The 13-year-old in my wants to make a hundred jokes on the name of this delicious delicacy.

2- Branding is a funny thing, isn’t it? This one is established, but would someone come up with such a name now and be taken seriously?

I would also like to point out an interview Shel Holtz conducted with Francois Gossieaux, found at http://blog.holtz.com/…ess_study/. One point Francois brought up that I love: the notion that "you don’t control your brand" is false. You have control. Yes, there are some things out of your control but really, that’s nothing new.