Archive for October, 2008

Uttercast: Obsessed with Numbers

Friday, October 31st, 2008

I finally filled the gas tank on my car for the first time, and- wow! It feels good to pay $20 for a fill-up, but still only gas up as frequently as always. I will admit to being obsesses with the gas mileage meter on my new car (a 2009 ...

Embargoes in the New Age of Public Relations (Not Dead Yet)

Friday, October 31st, 2008

12/17/08 UPDATE: With Michael Arrington at TechCrunch deciding not to honor embargoes anymore, I have been bringing up this example as how a good embargo can work-- and why. ************************ This week, I had the pleasure of working with my team at SHIFT Communications and our client, The Christian Science Monitor, to ...

Uttercast: Holding on to stuff

Friday, October 31st, 2008

when I registered my new car, for some reason I didn't transfer my old license plate. I was attached to the plate, which I have had for nearly 20 years, and is one of the old-style single green Massachusetts plates. I suppose it's ok to let go, especially now that ...

Uttercast: My #twitspiration

Tuesday, October 28th, 2008

Scott Monty (@scottmonty) hipped me to a meme he is spreading called "#twitspiration"- who got you on Twitter? My story won't fit in 140 caracters, so I'm putting it here. In October 2006, just after PodCamp Boston I, Chris Brogan (@chrisbrogan) and/or Christopher Penn (@cspenn), the PodCamp founders, told me about ...

Uttercast: Directing Traffic, or “Moderation in Anything”

Monday, October 27th, 2008

I had the honor and pleasure last week to moderate a panel on "Leveraging Social Media for Business, with Aaron Strout, who has just left Mzinga (and will be starting soon with Powered- www.powered.com), and Robin Carey of Social Media Today. You can find info on that webinar at http://www.webguild.org/…siness.php. Rather ...

Social Media Top 5: The Scarlet Letter B

Friday, October 24th, 2008

Time again for a "Social Media Top 5" roundup of items and issues I found interesting-- if you do also, feel free to comment: The Next Step in the Mainstreamification of Twitter: McCain campaign volunteer Ashley Todd gets creativity points for using Twitter to push her elaborately stupid hoax in which ...

Uttercast; It’s All About Me!

Thursday, October 23rd, 2008

My friend Scott Monty posted this week (http://www.scottmonty.com/…media.html) about how a lot of people post too much about themselves. I agree that blogging and other social media are narcissistic exercises in which we frequently talk about ourselves and stroke our egos. The post made me ask if I post too ...

Uttercast: Origin Story

Wednesday, October 22nd, 2008

Going through boxes in the basement, I came across some of my old Boy Scout stuff. Most significant were a bunch of patches from the Order of the Arrow, a fraternity of sorts within the Scouts. Why? For the better part of a decade, I was on the Shows staff ...

Uttercast: Fasten Your Seatbelts

Monday, October 20th, 2008

Watching the financial markets over the past few weeks, it is easy for those of us who lived through the Internet bubble burst in 2001 to think "here we go again." It is also evident that this financial crisis does not come from the same place, though. Will things ...

Social Media Top 5; 10 Years in Public Relations

Sunday, October 19th, 2008

It occurred to me this past week that it was my 10th anniversary in public relations. After about a decade in public radio as an announcer, on-air tech, director and producer, I decided to move into a related communications profession to stretch my talents a bit and create- hopefully- an ...