Social Media Top 5: I’ve Gone Missing, Yammer & Twittering Free Speech

time for another Social Media Top 5. A lot going on this week:

  1. Social Media/Web 2.0 Trade Shows: I haven’t been in attendance lately. Am I slipping (by the way, David Parmet, I’m flattered you care)? Not that have I have always attended every show on the planet, but I can at least make people think I was there (such as at SXSW Interactive). I am, however, following the action from afar.

    Most notable was the Web 2.0 Expo in New York. In my absence, find a series of Twitter summaries here.

  2. Ever the provider of astute social media advice that I never have time to implement, Christopher Penn has now unveiled the Social Media Dashboard. He calls it the “Bloomberg for Social Media,” and if you are familiar with Bloomberg terminals you will understand right away- not that it’s difficult. It’s easy to make, customizable, and aimed at giving you all your info and news in one place. I promise to give this one a try. Soon.

    Here is Chris’s sample page:
    Social media dashboard

  3. Enterprise micro-blogging company Yammer won the TechCrunch 50’s top award, but will they take all of the enterprise micro-blogging market? Is there a market? Chris Brogan seems to think the integration of open-source into the Twhirl desktop application makes Yammer irrelevant. I say whatever is the least work will take hold faster. Wait a minute- is there an enterprise microblogging market? I hope so, it’s a cool idea.
  4. Smart-Guy Brian Solis smacks down the word “viral” at Web 2.0 Expo, as CNET’s Caroline McCarthy reports. He’s not the first to say that “viral” isn;t something a person can really do, but he does a good a job as anyone – as far as I can tell through this report – of explaining where relationships fit into PR and marketing in a Web 2.0 world. I would emphasize that the relationships we cultivate in PR are out there in the public now. As much as we push our clients first, more of the “behind the scenes” work is now exposed. This is something we should embrace.
  5. A journalism teacher at NYU bans Blogging and Twittering from the classroom– or is it about the classroom? Or did she actually ban it? so much double-talk in this story I’m not sure what’s the real story, but a journalism professor questioning the free speech and questioning instincts of students begs scrutiny. Professor Quigley, tear that firewall down!

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  1. Viral is possible but requires changes by organisations so that its values are exciting to the commons….. a tall order for most.

    I think in time we will be able to develop capabilities that will offer convergent values that chime between organisations and the online constituency. There are a lot of variable such as platforms, channels, contexts and other drivers, notably emotion.

  2. David,

    I think the values of the online constituency will eventually become the values of the commons (to steal your language). It’s just a matter of true mass adoption of whatever medium we are trying to use. The question is when will that happen, and the work now is in making sure your company is ready to talk to that constituency when it is more urgent than it is even now.

  3. Tim: Twitter has immense value for those of us living overseas and is a far better source of info than the news. Maybe you are following the wrong folks.

    Doug, You missed which is already valuable, but I think will morph into an invaluable tool….

    Greetings from China…


  4. Yammermail– thanks for the info!

    Lon– thanks– I subscribe to PitchEngine, but neglected to mention it here

    I have been a big fan of Live-Tweeting, less for the people at the conference but more for the people who can’t be there (frequently I’m one of those people).

    Tim and I have had this disagreement on live-Tweeting for some time– and to be fair, others have tekn his stance, particularly on etiquette grounds

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