Archive for September, 2008

Social Media Best Practices: Just Do It (Chris Brogan is Not Smarter than You)

Monday, September 29th, 2008

I'm not going to lie. "Meme-tag" - when bloggers write about a particular topic, then "tag" several others to do the same - is fun, at least until it comes time to actually hold up your end of the game. Aaron Strout of Mzinga recently tagged me for the "Social ...

Uttercast: You’re Surrounded

Monday, September 29th, 2008

I often remind myself that we are products of our surroundings, and we solve our problems and generate our ideas based on our surroundings. The risk is getting stale. How to avoid that? - Change your surroundings. Get out of the office, go to events, bring things into your office, expose ...

Social Media Top 5: Social Media High School Meets the Real Thing

Friday, September 26th, 2008

Social media news and observations I came across while studying up for my appearance on the Media Bullseye Roundtable podcast this week: Social Media High School meets the real thing: I have noticed a number of high school classmates joining Facebook lately, so far the people who have friended me are ...

Uttercast: News Shortage?

Friday, September 26th, 2008

I was surprised to hear via Utterli last night about gas shortages in North Carolina. Later a neighbor told me her friend in Georgia is experiencing even worse shortages. I did a Google News search this morning and found only local coverage. Where's the New York Times? The Today Show? It's ...

Uttercast Stephen Baker’s ‘Numerati’

Thursday, September 25th, 2008

Last night I was fortunate enough to be invited to a book signing for Stephen Baker's (longtime businessweek reporter) "Numerati." Thanks to Scott Bauman (http://twitter.com/sbauman) of Greenough Communications for inviting, and Communispace for hosting. I have yet to read the book, so no review here, but a couple of ...

Uttercast: Point of Reference

Wednesday, September 24th, 2008

Do you remember where you parked? We all need a point of reference to keep us from getting lost. Similar to my idea of learning the rules before you can break them, you need a familiar spot to return to so that you can explore the unknown. For the disorganized ...

Uttercast: PR & New Media Channels.

Monday, September 22nd, 2008

In the rush by many of us to embrace all things social media, sometimes we in public relations need to step back and ask- is this productive? Why should we pirsue the latest social media fad if only a fraction of the masses are using it? I have a few ...

Social Media Top 5: I’ve Gone Missing, Yammer & Twittering Free Speech

Friday, September 19th, 2008

time for another Social Media Top 5. A lot going on this week: Social Media/Web 2.0 Trade Shows: I haven't been in attendance lately. Am I slipping (by the way, David Parmet, I'm flattered you care)? Not that have I have always attended every show on the planet, but I can ...

Uttercast: Mixing Politics, Social Media & Biz

Friday, September 19th, 2008

Well, well, well- here we are in the first presidential race in the Twitter Age. While some candidates used Twitter- John Edwards did it best I thought- it's the discussion among the rest of that remains. Political discussion online is not new, but Twitter places these discussions right in the ...

Utterzcast: Afraid of Cat-Blogging?

Wednesday, September 17th, 2008

Are you afraid you are cat-blogging? I don't mean literally (heaven forfend), but are you afraid your content is trivial? Don't be, for two reasons. First, better to get your content out there and let the readers decide. Your nose for what works improves over time. Second, who are you to ...