Utterzcast: I swear I’m not making this up


I had dinner with a friend last night I hadn’t seen in years. He is not involved in any way in tech, public relations or social media. But when I was explaining what I do and started talking about blogs, he said, unprovoked: "Do these companies realize that they no longer have control of their messages?"

I swear he had no coaching, but damn he’s smart. Did I mention he’s not in social media? He’s not even in the business world!

Forgetting for a moment that I could argue the nuances of the "no control" notion, that’s an incredibly perceptive thing to say. An eye-opening- or, to go with hyperbole suggested by the photo, a parting-of-the-skies moment.

Mobile post sent by DougH using Utterzreply-count Replies.  mp3

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