Archive for July, 2008

Utterzcast: Bump in the Road

Monday, July 7th, 2008

I hit a bump in the road- literally- in my training for the Pan Mass Challenge during the July 4th weekend. I blew not just an inner tube, but the whole tire, on a national holiday. My usual bike shop turned out to be closed- for the entire weekend, and ...

Age of Conversation 2: Why I joined 236 other authors

Saturday, July 5th, 2008

Why would someone write a page for a book with 236 other authors? Sounds like a mess doesn't it? I don't think so. I am contributing to the second edition of Age of Conversation, a collaborative book about practical uses and experiences in social media, spearheaded by Drew ...

Quality and Standards: How much for that video?

Friday, July 4th, 2008

At Social Media Breakfast 8 in Cambridge, Mass. on June 24, the topic was video, and some innovative ways people are using video. Of particular interest to me were Ben Grossman and Emily Belyea's presentation of their www.talktorunningman.com project at Emerson College, and Rob Lane's explanation of how Overlay.tv makes ...

PR is a respectable profession, damn it, so let’s get rid of the bad actors

Friday, July 4th, 2008

Ah, the public relations profession, target of brickbats, jokes aspersions, and just plain bile from many fronts. I got into PR 10 years ago, based on the idea that my experience in mass communications (specifically, public radio) would make for an easy transition, and by and large that has gone ...

Utterzcast: Summer’s Not So Slow

Thursday, July 3rd, 2008

As summer approaches, we constantly hear 'summer will be slow.' Slow for business, slow for news, etc. I have learned to stop believimg that. When i worked in journalism, wars, politics and sports never stopped. In the PR world, things never seem to sldown as expected. Sure, people take vacations, ...

Utterzcast: Tone

Tuesday, July 1st, 2008

I have talked before about word choice and how it defines you or your brand. Most modern churches define God, and therefore use language, in terms of love and forgiveness. Unless, it appears, they are talking about parking. There is probably a nicer way to word this sign that aligns the the ...