Comments on: PR is a respectable profession, damn it, so let’s get rid of the bad actors http://doughaslam.com/2008/07/04/pr-is-a-respectable-profession-damn-it-so-lets-get-rid-of-the-bad-actors/ Gischeleman: "To Create With the Mind" Mon, 15 Mar 2010 03:02:38 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Bookmarks about Pr http://doughaslam.com/2008/07/04/pr-is-a-respectable-profession-damn-it-so-lets-get-rid-of-the-bad-actors/comment-page-1/#comment-1879 Bookmarks about Pr Fri, 02 Jan 2009 21:45:36 +0000 http://doughaslam.com/?p=399#comment-1879 [...] - bookmarked by 5 members originally found by takingbacksunday on 2008-12-04 PR is a respectable profession, damn it, so let’s get rid of the ... [...] [...] – bookmarked by 5 members originally found by takingbacksunday on 2008-12-04 PR is a respectable profession, damn it, so let’s get rid of the … [...]

]]> By: Shelley Greenberg http://doughaslam.com/2008/07/04/pr-is-a-respectable-profession-damn-it-so-lets-get-rid-of-the-bad-actors/comment-page-1/#comment-1403 Shelley Greenberg Mon, 07 Jul 2008 20:50:22 +0000 http://doughaslam.com/?p=399#comment-1403 Hi Doug, Thanks for this. I couldn't agree more. I loved the way you framed PR professionals as a 'gate keepers' and it's absolutely true. PR done right efficiently connects message senders with message receivers. It should never be about bribery or even "who you know"... it's about connecting the right message to the right audience through the right vehicles. -Shelley Hi Doug,
Thanks for this. I couldn’t agree more. I loved the way you framed PR professionals as a ‘gate keepers’ and it’s absolutely true.

PR done right efficiently connects message senders with message receivers. It should never be about bribery or even “who you know”… it’s about connecting the right message to the right audience through the right vehicles.

-Shelley

]]> By: Jonathan Crow http://doughaslam.com/2008/07/04/pr-is-a-respectable-profession-damn-it-so-lets-get-rid-of-the-bad-actors/comment-page-1/#comment-1383 Jonathan Crow Fri, 04 Jul 2008 21:00:39 +0000 http://doughaslam.com/?p=399#comment-1383 Couldn't agree more. We definitely need more truth in PR and even broader in marketing in general. It is sometimes not an easy thing to do since telling the whole truth sometimes requires more words than people are willing to read. And sometimes it is easier to cut corners. For example, the phrase compatible... it can mean different things to different people and it takes time to explain how maybe if it isn't 100% compatible (and what really is, it would have to be an exact copy which wouldn't be very interesting would it) the parts that aren't compatible don't really matter. But I think the key is your own bullshit meter. And then there are the clear cut examples like those you talk about here. In which case we need to develop a new title for these kinds of people. Or just officially adopt the derogatory ones people use to differentiate these people from the true PR and marketing professionals. Couldn’t agree more. We definitely need more truth in PR and even broader in marketing in general. It is sometimes not an easy thing to do since telling the whole truth sometimes requires more words than people are willing to read. And sometimes it is easier to cut corners. For example, the phrase compatible… it can mean different things to different people and it takes time to explain how maybe if it isn’t 100% compatible (and what really is, it would have to be an exact copy which wouldn’t be very interesting would it) the parts that aren’t compatible don’t really matter.

But I think the key is your own bullshit meter.

And then there are the clear cut examples like those you talk about here. In which case we need to develop a new title for these kinds of people. Or just officially adopt the derogatory ones people use to differentiate these people from the true PR and marketing professionals.

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